I’m Germán Pacheco, a copywriter with over 8 years of experience crafting stories that connect and creating messages that drive results. I have worked on ATL, BTL, and digital campaigns for brands such as Jeep, Fiat, Toyota, Dunkin’, Diageo LATAM, Tambo+, Sporade LATAM, among others. Today, as a Creative Team Leader at Mood, I have the privilege of leading the creative team managing Divemotor’s brands in Peru, where every day is an opportunity to turn ideas into work that makes a difference.