About me
Born 1970 punkrock enthusiast refusing to grow old.
Creatively driven, agile and disruptive lateral-thinker with more than 30 years of strategic planning and innovation experience in leading positions from brand to communication, from network agencies like Ogilvy, Grey, McCann to boutique agencies like Meiré & Meiré, Select or Trendbüro. Main focus on luxury and beauty / FMCG brands like Joop, Davidoff or Wella and food & beverage brands like Hennessy, Pringles, Milka or Lindt and currently particularly McDonalds Germany & Switzerland.
Personal mantra: BE THE POWER, YOU WANT TO CREATE!
(Source: MMA DACH Board Member Site www.mmaglobal.com )
Languages
- German - Native
- English - Pro
- French - Basic
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Clients : Deutsche Bahn Training, McDonald's Deutschland, McDonald's Schweiz, Lindt, Miles & More, taz - Die Tageszeitung, TUI Cruises
https://www.track.de
https://www.track.de
Independent Brand & Strategy Consultant
INNEWATORS - Agile Brand Strategy Innovation
Germany
January 2013 - Present (12 years 2 months)
Clients: Affinion, BEIERSDORF/Nivea, B FNKY Cosmetics, COSNOVA/Catrice/Essence/Lov, DDB, Dodenhof, Essilor, Hohner, Herlitz/Pelikan, Kodak Alaris, Marie Jo, McDonald's, Scholz & Friends, Tchibo, Warsteiner, WMF
https://www.innewators.com
https://www.innewators.com
Freelancing/Interim Executive Strategy Director McDonald's
Scholz & Friends Hamburg GmbH
Hamburg, Germany
2020 - 2022 (2 years)
