About me
Varuni Jayasekera – Strategic Marketing & Brand Communications Leader
I am a seasoned marketing communications professional with over two decades of experience in developing and executing impactful brand strategies across industries such as FMCG, Telecom, Banking, Insurance, Real Estate, and Consumer Electronics. As the Head of Brand Management at Loops Integrated, I lead brand strategy, campaign development, and digital transformation initiatives, ensuring every marketing effort drives growth, engagement, and differentiation in an evolving landscape.
Throughout my career, I have worked with some of Sri Lanka’s most recognized brands, holding leadership roles at FCBKL.LK, Phoenix Ogilvy Sri Lanka, Grant McCann Sri Lanka, and Leo Burnett Sri Lanka. My expertise spans brand building, strategic communications, digital and social media strategy, and client relationship management. I take pride in crafting winning marketing communications strategies that not only resonate with consumers but also deliver tangible business results.
Beyond my core responsibilities, I am actively involved in the industry’s creative excellence. I was honored to serve as a Jury Member for Effie Sri Lanka 2023 and the 4As Creative Awards in 2024, contributing my insights to recognize outstanding work in advertising and marketing effectiveness.
I am passionate about mentoring teams, fostering innovation, and pushing creative boundaries, ensuring that brands remain relevant, engaging, and purpose-driven in an ever-changing market.
