Juan Pablo Garcia (Munévar)

Born and raised in Bogotá, Colombia, but then having worked in Brazil and Spain. Juan Pablo was the responsible of the opening of DAVID Bogota in 2021. In just 3 years the agency became the most awarded in Cannes 2022, won aTitanium Lion in 2023, Top 3 Agency at Effie Awards, and have reached more than 150 awards in different festivals such us Clio, One Show, D&AD, Ojo de Iberoamerica, among many others, while becoming one the fastest start-up for DAVID and is now one of the global agencies for Corona (AbInbev), with whom they won the first Titanium Lion for China. Lastly, they became Agency of the Year at Festival el Dorado 2023, being the most awarded agency in the festival history.

In his previous role at Mullen Lowe Group, his awarded work for the Peace Process of Colombia allowed him to work with Juan Manuel Santos (Nobel Peace Prize), Pope Francis and the Uganda’s Defection Program against guerrillas. During his time, the Colombian Ministry of Defense was the most awarded brand at Cannes Lions, These experiences deserved a chapter in the best seller “Humankind: A Hopeful History” by Rutger Bregman, also in Cannes Lions Game Changers, as well as inspiration of the Netflix series“Wild District”. His last achievement is that two Cannes Lions winner campaigns are now present at the Cooper Hewitt, Smithsonian Design Museum as part of the “Designing Peace” exhibition in New York.

Along his career, he has won more than 400 awards, including Grand Prix at APG Awards, Jay Chiat for Strategic Excellence, IPA Effectiveness, Cannes Lions, London International Festival, among many others, and the only one Black Pencil of the Decade at D&AD.

His work has traveled the world and become and inspiration for many others, allowing him to be on stage at TEDx and TEDStories from the Director Flore Vasseur, Cannes Lions Innovation Forum, Taiwan Creativity Week, Boston College Latin American Business Club, Memphis in May International Festival, among many other forums.