Alonso loves his family, his job, and his soccer team. Not necessarily in that order. He's been in advertising since 1998 and worked in some of the biggest agencies in both México and the USA. He's been awarded at the most important creative festivals worldwide and is convinced that great ideas with the right people are the perfect mix in this industry. That is why he decided to create the non agency. When he is not thinking of an idea for a brand, he is likely reading, cooking, listening to music, traveling, watching a movie, or practicing a sport