Kate Roberts

Digital Project Manager: Coordinate with creative, account and digital production teams to develop digital projects including websites, microsites, social media properties , mobile applications, email marketing and online advertising initiatives.

QA Analyst: Develop test protocols for various digital properties including websites, Facebook apps., mobile apps., etc.. Perform extensive “white box” and “black box” testing in various environments (browsers, devices, work stations) in order to provide clients with detailed reports about their website’s performance. Additional Skills: Proofreading (English and French), Design Audit Management and User Acceptance Testing.

My “after work” entrepreneurial venture provides integrated event planning and promotional consultation to an eclectic mix of local musicians, artists and performers.
Please visit my Twitter handle for updates, and my website for blog posts and event case studies: www.thebohemiangroup.ca
twitter.com/BohemianGroupTO

Worked closely with the Creative, Data and Account Service teams as well as clients to execute successful email marketing campaigns for a variety of brands. I coordinated the weekly and daily production schedules for the Data team to ensure overall efficiency in the department.

French Translations for organic search - urls, meta titles and descriptions, as well as full website copy translations.

Setting up, monitoring and managing Google Adwords and Analytics accounts. Preparing reports of online campaigns and providing suggestions for improvement. Setting up Facebook and Twitter Pages for clients. Moderating Social Networking Site on behalf of client.

Assisting Account Executives, proofreading materials, providing French translations, participating in staff and client meetings, preparing budgets, media plans, job requests and coordinating with both the creative and account teams to complete various projects (radio spots, print/billboards, packaging, press releases, photo shoots, youtube spots etc.)

Please see case study:
thebohemiangroup.ca/2012/04/05/event-case-study-to-the-beat-of-my-art-2011/

Our final group assignment was to produce a charity event, from start to finish.
My duties included liaising with the charity’s representatives and finalizing the contract
negotiations for the venue. I collaborated with my colleagues to organize and decorate the event
space, and create an art gallery space. I sourced performers/entertainment and assisted in creating the programme. I also directed the sound and lighting technician during the event.

Assisting in the execution and planning of events and trade shows; sourcing venues, suppliers, staff, volunteers and entertainment. Outreach initiatives for key events (sourcing and contacting leads, and securing community support). Researching and completing Brand and Competitive audits and preparing client reports/presentations. Additional Responsibilities included assisting the client services team when needed with various account coordination tasks.

Booking servicing for customer vehicles, managing shop schedule.