2013 Cannes Lions International Festival of Creativity Award Winners
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Dumb Ways to Die
AGENCY:
McCann Melbourne
BRAND:
Metro Trains
CATEGORY:
Corporate Responsibility
AWARD:
Grand Prix
ADVERTISER: Metro Trains
Make the politicians work
AGENCY:
Voskhod
BRAND:
Ura.ru
CATEGORY:
Corporate Responsibility
AWARD:
Gold Lion
ADVERTISER: Ura.ru
Make the politicians work
AGENCY:
Voskhod
BRAND:
Ura.ru
CATEGORY:
Best Use of Live Events and/or Stunts
AWARD:
Gold Lion
ADVERTISER: Ura.ru
Dumb Ways to Die
AGENCY:
McCann Melbourne
BRAND:
Metro Trains
CATEGORY:
Best Use of Social Media
AWARD:
Gold Lion
ADVERTISER: Metro Trains
The Candidate
AGENCY:
Publicis Italy
BRAND:
Heineken
CATEGORY:
Internal Communications
AWARD:
Gold Lion
ADVERTISER: Heineken
OREO Daily Twist
AGENCY:
FCB New York
BRAND:
OREO
CATEGORY:
Consumer Goods, including FMCG and Household Products
AWARD:
Gold Lion
ADVERTISER: Kraft Foods, Inc.
My Mattress Savings Account
AGENCY:
VCCP Madrid
BRAND:
DESS
CATEGORY:
Consumer Goods, including FMCG and Household Products
AWARD:
Gold Lion
ADVERTISER: DESS
Dove Real Beauty Sketches
AGENCY:
.
BRAND:
Dove
CATEGORY:
Best Integrated Campaign Led by PR
AWARD:
Gold Lion
ADVERTISER: Unilever
Tree Concert
AGENCY:
BBDO Group Germany
BRAND:
Bund
CATEGORY:
Charity and Not for Profit
AWARD:
Gold Lion
ADVERTISER: Bund Naturschutz
Immortal Fans
AGENCY:
.
BRAND:
Sport Club do Recife
CATEGORY:
Corporate Communication
AWARD:
Gold Lion
ADVERTISER: Sport Club do Recife
Tundra Space Shuttle Endeavour Campaign
AGENCY:
Saatchi & Saatchi
BRAND:
Toyota
CATEGORY:
Automotive and Transport
AWARD:
Gold Lion
ADVERTISER: Toyota Motor Corporation
Metropole Tweetphony
AGENCY:
Havas Amsterdam
BRAND:
The Metropole Orchestra
CATEGORY:
Media, Arts and Entertainment
AWARD:
Gold Lion
ADVERTISER: Metropole Orchestra
Same Sex Marriage
AGENCY:
Ogilvy Paris
BRAND:
Google+
CATEGORY:
Technology and Manufacturing
AWARD:
Gold Lion
ADVERTISER: Google
No Means No
AGENCY:
TRY/Apt
BRAND:
Amnesty International Norway
CATEGORY:
Public Affairs
AWARD:
Gold Lion
ADVERTISER: Amnesty International
Toxic Tours
AGENCY:
Circus
BRAND:
Greenpeace Mexico
CATEGORY:
Environmental PR
AWARD:
Gold Lion
ADVERTISER: Greenpeace
We Are David Bailey
AGENCY:
Cheil London
BRAND:
Samsung
CATEGORY:
Best Launch or Re-launch
AWARD:
Gold Lion
ADVERTISER: Samsung
Putting Sea Containers on the Map
AGENCY:
Golden Goose PR
BRAND:
The Deerbrook Group
CATEGORY:
Best Use of Media Relations
AWARD:
Gold Lion
ADVERTISER: The Deerbrook Group
Driving Dogs
AGENCY:
FCB New Zealand
BRAND:
MINI/SPCA
CATEGORY:
Charity and Not for Profit
AWARD:
Silver Lion
ADVERTISER: MINI/SPCA
The Solar Charging Dummies
AGENCY:
Robert/Boisen & Like-minded A/S
BRAND:
Spies
CATEGORY:
Travel, Tourism and Leisure
AWARD:
Silver Lion
ADVERTISER: Spies
Days of Hope (case study)
AGENCY:
Saatchi & Saatchi Berlin
BRAND:
Samusocial
CATEGORY:
Best use of Broadcast
AWARD:
Silver Lion
ADVERTISER: Samusocial, Diakonie, Spravedlivaya Pomosch, Shelter, PCK
