2022 Cannes Lions International Festival of Creativity Award Winners

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2022 Cannes Lions International Festival of Creativity - Grand Prix - Use of Mobile & Devices
Brand Experience & Activation

The Unfiltered History Tour

AGENCY: Dentsu Webchutney
BRAND: VICE World News
CATEGORY: Use of Mobile & Devices
AWARD: Grand Prix
ADVERTISER: Vice Media

2022 Cannes Lions International Festival of Creativity - Grand Prix - Branded Content / Podcasts
Radio & Audio

The Unfiltered History Tour

AGENCY: Dentsu Webchutney
BRAND: VICE World News
CATEGORY: Branded Content / Podcasts
AWARD: Grand Prix
ADVERTISER: Vice Media

2022 Cannes Lions International Festival of Creativity - Gold Lion - Online Film:  Not-for-profit / Charity / Government
Film

SAVE RALPH

AGENCY: THE HUMANE SOCIETY OF THE UNITED STATES, Washington DC / VESPA PICTURES, California
BRAND: HUMANE SOCIETY INTERNATIONAL
CATEGORY: Online Film: Not-for-profit / Charity / Government
AWARD: Gold Lion
ADVERTISER: HUMANE SOCIETY INTERNATIONAL

2022 Cannes Lions International Festival of Creativity - Grand Prix - Social Engagement
PR

The Breakaway

BRAND: DECATHLON
CATEGORY: Social Engagement
AWARD: Grand Prix
ADVERTISER: DECATHLON

2022 Cannes Lions International Festival of Creativity - Grand Prix - Social Engagement
PR

The Breakaway

AGENCY: BBDO BELGIUM, Molenbeek-Saint-Jean
BRAND: DECATHLON
CATEGORY: Social Engagement
AWARD: Grand Prix
ADVERTISER: DECATHLON

2022 Cannes Lions International Festival of Creativity - Gold Lion - Production of Exclusive Artist Content in Partnership with a Brand or a Cause
Entertainment Lions for Music

Google - Black Owned Friday

AGENCY: GOOGLE, New York / BBH USA, New York / ANONYMOUS CONTENT, Los Angeles
BRAND: GOOGLE
CATEGORY: Production of Exclusive Artist Content in Partnership with a Brand or a Cause
AWARD: Gold Lion
ADVERTISER: GOOGLE

2022 Cannes Lions International Festival of Creativity - Gold Lion - Corporate Purpose & Social Responsibility
Outdoor

Plastic Fishing Tournament

AGENCY: We Believers
BRAND: AB INBEV / CORONA
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Gold Lion
ADVERTISER: AB INBEV / CORONA

2022 Cannes Lions International Festival of Creativity - Gold Lion - Corporate Purpose & Social Responsibility
Brand Experience & Activation

Plastic Fishing Tournament

AGENCY: WE BELIEVERS, Brooklyn
BRAND: AB INBEV / CORONA
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Gold Lion
ADVERTISER: AB INBEV / CORONA

2022 Cannes Lions International Festival of Creativity - Gold Lion - Life below Water
Sustainable Development Goals

Plastic Fishing Tournament

AGENCY: WE BELIEVERS, Brooklyn
BRAND: AB INBEV / CORONA
CATEGORY: Life below Water
AWARD: Gold Lion
ADVERTISER: AB INBEV / CORONA

2022 Cannes Lions International Festival of Creativity - Gold Lion - Audio-visual Branded Content/Fiction Film: Up to 5 minutes
Entertainment

The Taste of Reunion (Spanish)

AGENCY: OGILVY, Mexico City
BRAND: ABINBEV
CATEGORY: Audio-visual Branded Content/Fiction Film: Up to 5 minutes
AWARD: Gold Lion
ADVERTISER: ABINBEV

2022 Cannes Lions International Festival of Creativity - Gold Lion - Audio-visual Branded Content/Fiction Film: Up to 5 minutes
2022 Cannes Lions International Festival of Creativity - Gold Lion - Script
Radio & Audio

I Will Always Be Me

AGENCY: VML
BRAND: DELL TECHNOLOGIES & INTEL
CATEGORY: Script
AWARD: Gold Lion
ADVERTISER: DELL TECHNOLOGIES & INTEL

2022 Cannes Lions International Festival of Creativity - Grand Prix - Media / Entertainment
Social & Influencer

The Unfiltered History Tour

AGENCY: DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon
BRAND: VICE MEDIA
CATEGORY: Media / Entertainment
AWARD: Grand Prix
ADVERTISER: VICE MEDIA

2022 Cannes Lions International Festival of Creativity - Gold Lion - Personalised Storytelling & Experience
Digital Craft

The Unfiltered History Tour

AGENCY: DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon
BRAND: VICE MEDIA
CATEGORY: Personalised Storytelling & Experience
AWARD: Gold Lion
ADVERTISER: VICE MEDIA

2022 Cannes Lions International Festival of Creativity - Titanium Lion
Titanium

The Unfiltered History Tour

AGENCY: Dentsu Webchutney
BRAND: VICE World News
AWARD: Titanium Lion
ADVERTISER: Vice Media

2022 Cannes Lions International Festival of Creativity - Gold Lion - Health & Wellness Tech
Health & Wellness

Staybl

AGENCY: Havas New York
BRAND: German parkinson's foundation
CATEGORY: Health & Wellness Tech
AWARD: Gold Lion
ADVERTISER: German parkinson's foundation

2022 Cannes Lions International Festival of Creativity - Gold Lion - Social Behaviour
Media

GUN SURVIVOR REVIEWS

AGENCY: Energy BBDO
BRAND: Guns Down America
CATEGORY: Social Behaviour
AWARD: Gold Lion
ADVERTISER: Guns Down America

2022 Cannes Lions International Festival of Creativity - Gold Lion - Online Film: Travel & Leisure
Film

Convergence Station

AGENCY: WIEDEN+KENNEDY, Portland
BRAND: MEOW WOLF
CATEGORY: Online Film: Travel & Leisure
AWARD: Gold Lion
ADVERTISER: MEOW WOLF

2022 Cannes Lions International Festival of Creativity - Gold Lion - Reduced Inequalities
Sustainable Development Goals

See My Skin

AGENCY: EDELMAN, New York
BRAND: VASELINE
CATEGORY: Reduced Inequalities
AWARD: Gold Lion
ADVERTISER: VASELINE

2022 Cannes Lions International Festival of Creativity - Gold Lion - Multi-platform Social Campaign
Social & Influencer

Genesis Curry Flow

AGENCY: BERLIN CAMERON, New York
BRAND: UNDER ARMOUR
CATEGORY: Multi-platform Social Campaign
AWARD: Gold Lion
ADVERTISER: UNDER ARMOUR