2022 Cannes Lions International Festival of Creativity Award Winners

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2022 Cannes Lions International Festival of Creativity - Gold Lion - Branded Content for Sport/Gaming
Entertainment Lions for Sport

Los Santos +3°C

AGENCY: VMLY&R, São Paulo
BRAND: GREENPEACE
CATEGORY: Branded Content for Sport/Gaming
AWARD: Gold Lion
ADVERTISER: GREENPEACE

2022 Cannes Lions International Festival of Creativity - Gold Lion - Branded Content for Sport/Live Broadcast / Live Streaming
Entertainment Lions for Sport

NATIVE SPORTSCASTERS

AGENCY: WE BELIEVERS, Brooklyn
BRAND: AB INBEV
CATEGORY: Branded Content for Sport/Live Broadcast / Live Streaming
AWARD: Gold Lion
ADVERTISER: AB INBEV

2022 Cannes Lions International Festival of Creativity - Silver Lion - Corporate Purpose & Social Responsibility
Film

The Dream

AGENCY: DDB SPAIN, Madrid
BRAND: HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Silver Lion
ADVERTISER: HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)

2022 Cannes Lions International Festival of Creativity - Silver Lion - Editing
Film Craft

Skate Nation Ghana

AGENCY: CUT+RUN, New York / DROGA5, PART OF ACCENTURE SONG, New York
BRAND: FACEBOOK
CATEGORY: Editing
AWARD: Silver Lion
ADVERTISER: FACEBOOK

2022 Cannes Lions International Festival of Creativity - Silver Lion - Branded Content for Sport/Gaming
Entertainment Lions for Sport

FIFA 21 X Ramadan League

AGENCY: adam&eveDDB, London
BRAND: EA SPORTS
CATEGORY: Branded Content for Sport/Gaming
AWARD: Silver Lion
ADVERTISER: EA SPORTS

2022 Cannes Lions International Festival of Creativity - Silver Lion - Content Creation & Production
PR

13 minutes

AGENCY: McCann Prague
BRAND: CZECH INSURANCE ASSOCIATION
CATEGORY: Content Creation & Production
AWARD: Silver Lion
ADVERTISER: CZECH INSURANCE ASSOCIATION

2022 Cannes Lions International Festival of Creativity - Silver Lion - Production of Exclusive Artist Content in Partnership with a Brand or a Cause
Entertainment Lions for Music

Black Business Beats

AGENCY: GUT, Sao Paulo
BRAND: MERCADO LIVRE (EBAZAR)
CATEGORY: Production of Exclusive Artist Content in Partnership with a Brand or a Cause
AWARD: Silver Lion
ADVERTISER: MERCADO LIVRE (EBAZAR)

2022 Cannes Lions International Festival of Creativity - Silver Lion - Audio-visual Branded Content/Non-fiction Film: 5-30 minutes
Entertainment

Coded: The Hidden Love of J.C. Leyendecker (Trailer)

AGENCY: PROCTER & GAMBLE, Cincinnati / DELIRIO FILMS, Los Angeles / IMAGINE ENTERTAINMENT, Beverly Hills
BRAND: PROCTER & GAMBLE
CATEGORY: Audio-visual Branded Content/Non-fiction Film: 5-30 minutes
AWARD: Silver Lion
ADVERTISER: PROCTER & GAMBLE

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Branded Content for Sport/Innovation in Branded Content
Entertainment Lions for Sport

Dream The Hockey Dream

AGENCY: DDB SPAIN, Madrid
BRAND: HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)
CATEGORY: Branded Content for Sport/Innovation in Branded Content
AWARD: Bronze Lion
ADVERTISER: HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Branded Content for Sport/Innovation in Branded Content
Entertainment Lions for Sport

The Dream

BRAND: HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)
CATEGORY: Branded Content for Sport/Innovation in Branded Content
AWARD: Bronze Lion
ADVERTISER: HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Branded Content for Sport/Gaming
Entertainment Lions for Sport

The Breakaway

BRAND: DECATHLON
CATEGORY: Branded Content for Sport/Gaming
AWARD: Bronze Lion
ADVERTISER: DECATHLON

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Branded Content for Sport/Gaming
Entertainment Lions for Sport

The Breakaway

AGENCY: BBDO BELGIUM, Molenbeek-Saint-Jean
BRAND: DECATHLON
CATEGORY: Branded Content for Sport/Gaming
AWARD: Bronze Lion
ADVERTISER: DECATHLON

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Brand-Led Education Awareness
Health & Wellness

The Battle Inside

AGENCY: Cheil España
BRAND: CRIS against Cancer
CATEGORY: Brand-Led Education Awareness
AWARD: Bronze Lion
ADVERTISER: CRIS against Cancer

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Entertainment Commerce
Creative Commerce

Black Business Beats

AGENCY: GUT, Sao Paulo
BRAND: MERCADO LIVRE (EBAZAR)
CATEGORY: Entertainment Commerce
AWARD: Bronze Lion
ADVERTISER: MERCADO LIVRE (EBAZAR)

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Targeting & Engagement
Creative B2B

Black Business Beats

AGENCY: GUT, Sao Paulo
BRAND: MERCADO LIVRE (EBAZAR)
CATEGORY: Targeting & Engagement
AWARD: Bronze Lion
ADVERTISER: MERCADO LIVRE (EBAZAR)

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Nutraceuticals
Health & Wellness

Memory Test

AGENCY: MullenLowe Global
BRAND: Supradyn
CATEGORY: Nutraceuticals
AWARD: Bronze Lion
ADVERTISER: Bayer HealthCare LLC

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Online Film: Media/Entertainment
Film

WhatsApp - One

AGENCY: BBDO, Berlin / BBDO, San Francisco
BRAND: WHATSAPP INC.
CATEGORY: Online Film: Media/Entertainment
AWARD: Bronze Lion
ADVERTISER: WHATSAPP INC.

2022 Cannes Lions International Festival of Creativity - Bronze Lion - OTC Oral Medicines
Health & Wellness

The Wisdom Of The East

AGENCY: PHENOMENA CO., Bangkok
BRAND: 5 TAKABB
CATEGORY: OTC Oral Medicines
AWARD: Bronze Lion
ADVERTISER: 5 TAKABB

2022 Cannes Lions International Festival of Creativity - Bronze Lion - OTC Oral Medicines
Health & Wellness

The Wisdom Of The East

BRAND: 5 TAKABB
CATEGORY: OTC Oral Medicines
AWARD: Bronze Lion
ADVERTISER: Hatakabb

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Brand-Led Education Awareness
Health & Wellness

Dignity to Flow (126s)

AGENCY: Wunderman Thompson
BRAND: Sempre Livre® And Carefree®
CATEGORY: Brand-Led Education Awareness
AWARD: Bronze Lion
ADVERTISER: Johnson & Johnson