2022 Cannes Lions International Festival of Creativity Award Winners

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2022 Cannes Lions International Festival of Creativity - Gold Lion - Branded Content for Sport/Gaming
Entertainment Lions for Sport

Los Santos +3°C

AGENCY: VMLY&R, São Paulo
BRAND: GREENPEACE
CATEGORY: Branded Content for Sport/Gaming
AWARD: Gold Lion
ADVERTISER: GREENPEACE

2022 Cannes Lions International Festival of Creativity - Gold Lion - Branded Content for Sport/Live Broadcast / Live Streaming
Entertainment Lions for Sport

NATIVE SPORTSCASTERS

AGENCY: WE BELIEVERS, Brooklyn
BRAND: AB INBEV
CATEGORY: Branded Content for Sport/Live Broadcast / Live Streaming
AWARD: Gold Lion
ADVERTISER: AB INBEV

2022 Cannes Lions International Festival of Creativity - Silver Lion - Branded Content for Sport/Gaming
Entertainment Lions for Sport

FIFA 21 X Ramadan League

AGENCY: adam&eveDDB, London
BRAND: EA SPORTS
CATEGORY: Branded Content for Sport/Gaming
AWARD: Silver Lion
ADVERTISER: EA SPORTS

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Branded Content for Sport/Innovation in Branded Content
Entertainment Lions for Sport

Dream The Hockey Dream

AGENCY: DDB SPAIN, Madrid
BRAND: HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)
CATEGORY: Branded Content for Sport/Innovation in Branded Content
AWARD: Bronze Lion
ADVERTISER: HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Branded Content for Sport/Innovation in Branded Content
Entertainment Lions for Sport

The Dream

BRAND: HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)
CATEGORY: Branded Content for Sport/Innovation in Branded Content
AWARD: Bronze Lion
ADVERTISER: HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Branded Content for Sport/Gaming
Entertainment Lions for Sport

The Breakaway

BRAND: DECATHLON
CATEGORY: Branded Content for Sport/Gaming
AWARD: Bronze Lion
ADVERTISER: DECATHLON

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Branded Content for Sport/Gaming
Entertainment Lions for Sport

The Breakaway

AGENCY: BBDO BELGIUM, Molenbeek-Saint-Jean
BRAND: DECATHLON
CATEGORY: Branded Content for Sport/Gaming
AWARD: Bronze Lion
ADVERTISER: DECATHLON