2023 Cannes Lions International Festival of Creativity Award Winners

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2023 Cannes Lions International Festival of Creativity - Grand Prix - Audio-visual Content
Entertainment for Gaming

Clash From The Past

AGENCY: Wieden + Kennedy
BRAND: Clash of Clans
CATEGORY: Audio-visual Content
AWARD: Grand Prix
ADVERTISER: CLASH OF CLANS

2023 Cannes Lions International Festival of Creativity - Gold Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment for Gaming

FIFA 23 x TED LASSO

AGENCY: TBWA\Media Arts Lab
BRAND: EA SPORTS & APPLE
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Gold Lion
ADVERTISER: EA SPORTS & APPLE

2023 Cannes Lions International Festival of Creativity - Gold Lion - Brand Integration for Games
Entertainment for Gaming

Los Santos +3ºc

AGENCY: VML
BRAND: GREENPEACE
CATEGORY: Brand Integration for Games
AWARD: Gold Lion
ADVERTISER: GREENPEACE

2023 Cannes Lions International Festival of Creativity - Gold Lion - Use of Gaming / Streaming Platforms
Entertainment for Gaming

Fighting to Remember

AGENCY: McCann Tel Aviv
BRAND: ZIKARON BASLON
CATEGORY: Use of Gaming / Streaming Platforms
AWARD: Gold Lion
ADVERTISER: ZIKARON BASLON

2023 Cannes Lions International Festival of Creativity - Silver Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment for Gaming

The Pringles NPC

AGENCY: Grey London
BRAND: PRINGLES
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Silver Lion
ADVERTISER: PRINGLES

2023 Cannes Lions International Festival of Creativity - Silver Lion - Brand Integration for Games
Entertainment for Gaming

FIFA 23 x TED LASSO

AGENCY: TBWA\Media Arts Lab
BRAND: EA SPORTS & APPLE
CATEGORY: Brand Integration for Games
AWARD: Silver Lion
ADVERTISER: EA SPORTS & APPLE

2023 Cannes Lions International Festival of Creativity - Silver Lion - Influencer & Co-Creation
Entertainment for Gaming

The Unbranded Menu

AGENCY: Leo Burnett Group Manila
BRAND: MCDONALD'S
CATEGORY: Influencer & Co-Creation
AWARD: Silver Lion
ADVERTISER: MCDONALD'S

2023 Cannes Lions International Festival of Creativity - Silver Lion - Live Gaming Experience
Entertainment for Gaming

Los Santos +3ºc

AGENCY: VML
BRAND: GREENPEACE
CATEGORY: Live Gaming Experience
AWARD: Silver Lion
ADVERTISER: GREENPEACE

2023 Cannes Lions International Festival of Creativity - Silver Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment for Gaming

Cheat Cookies

AGENCY: Saatchi & Saatchi Düsseldorf
BRAND: MONDELEZ EUROPE
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Silver Lion
ADVERTISER: MONDELEZ EUROPE

2023 Cannes Lions International Festival of Creativity - Silver Lion - Diversity & Inclusion in Gaming
Entertainment for Gaming

The Gaming Cap

AGENCY: VML Brazil
BRAND: DELL TECHNOLOGIES
CATEGORY: Diversity & Inclusion in Gaming
AWARD: Silver Lion
ADVERTISER: DELL TECHNOLOGIES

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Community Management / Social Engagement
Entertainment for Gaming

Super Wendy's World

AGENCY: VML
BRAND: WENDY'S
CATEGORY: Community Management / Social Engagement
AWARD: Bronze Lion
ADVERTISER: WENDY'S

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Audio-visual Content
Entertainment for Gaming

Machine Gun Mouth

AGENCY: DDB Mudra
BRAND: BATTLEGROUND MOBILE INDIA
CATEGORY: Audio-visual Content
AWARD: Bronze Lion
ADVERTISER: BATTLEGROUND MOBILE INDIA

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Social Behaviour & Cultural Insight
Entertainment for Gaming

Burger Glitch

AGENCY: David The Agency
BRAND: BURGER KING
CATEGORY: Social Behaviour & Cultural Insight
AWARD: Bronze Lion
ADVERTISER: BURGER KING

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Audio-visual Content
Entertainment for Gaming

Play Has No Limits Feat. Kenshi Yonezu

AGENCY: Hakuhodo
BRAND: PLAYSTATION
CATEGORY: Audio-visual Content
AWARD: Bronze Lion
ADVERTISER: PLAYSTATION

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment for Gaming

Urban Miner - Minecraft

AGENCY: DDB Oslo AS
BRAND: ELKJØP
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Bronze Lion
ADVERTISER: ELKJØP

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Breakthrough on a Budget
Entertainment for Gaming

#PlayWithLove

AGENCY: AlmapBBDO
BRAND: ALL OUT
CATEGORY: Breakthrough on a Budget
AWARD: Bronze Lion
ADVERTISER: ALL OUT

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Breakthrough on a Budget
Entertainment for Gaming

The Unbranded Menu

AGENCY: Leo Burnett Group Manila
BRAND: MCDONALD'S
CATEGORY: Breakthrough on a Budget
AWARD: Bronze Lion
ADVERTISER: MCDONALD'S

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Influencer & Co-Creation
Entertainment for Gaming

Love Squad

AGENCY: Uncle Grey
BRAND: WAOO
CATEGORY: Influencer & Co-Creation
AWARD: Bronze Lion
ADVERTISER: WAOO

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Use of Gaming / Streaming Platforms
Entertainment for Gaming

Adopt A Stray (Teaser)

AGENCY: FCB Chicago
BRAND: FRESH STEP
CATEGORY: Use of Gaming / Streaming Platforms
AWARD: Bronze Lion
ADVERTISER: FRESH STEP

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Influencer & Co-Creation
Entertainment for Gaming

Fighting to Remember

AGENCY: McCann Tel Aviv
BRAND: ZIKARON BASLON
CATEGORY: Influencer & Co-Creation
AWARD: Bronze Lion
ADVERTISER: ZIKARON BASLON