2023 Cannes Lions International Festival of Creativity Award Winners

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2023 Cannes Lions International Festival of Creativity - Grand Prix - Live Broadcast / Live Streaming
Entertainment for Sport

Dreamcaster

AGENCY: FCB New York
BRAND: Michelob Ultra
CATEGORY: Live Broadcast / Live Streaming
AWARD: Grand Prix
ADVERTISER: MICHELOB ULTRA

2023 Cannes Lions International Festival of Creativity - Gold Lion - Social Behaviour & Cultural Insight
Entertainment for Sport

Shout

AGENCY: VML Mexico
BRAND: TELEFÓNICA
CATEGORY: Social Behaviour & Cultural Insight
AWARD: Gold Lion
ADVERTISER: TELEFÓNICA

2023 Cannes Lions International Festival of Creativity - Gold Lion - Film Series and Audio
Entertainment for Sport

The first female football referee. LEA

AGENCY: Ogilvy Brazil
BRAND: KIMBERLY CLARK
CATEGORY: Film Series and Audio
AWARD: Gold Lion
ADVERTISER: KIMBERLY CLARK

2023 Cannes Lions International Festival of Creativity - Gold Lion - Sports Live Experience
Entertainment for Sport

The Forgotten Team

AGENCY: Dentsu Creative
BRAND: MEO
CATEGORY: Sports Live Experience
AWARD: Gold Lion
ADVERTISER: MEO

2023 Cannes Lions International Festival of Creativity - Silver Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment for Sport

The X SPEEDPORTAL - The Adventure

AGENCY: TBWA\NEBOKO
BRAND: ADIDAS
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Silver Lion
ADVERTISER: ADIDAS

2023 Cannes Lions International Festival of Creativity - Silver Lion - Brand Storytelling
Entertainment for Sport

Nike FC Presents the Footballverse

AGENCY: Wieden + Kennedy
BRAND: NIKE
CATEGORY: Brand Storytelling
AWARD: Silver Lion
ADVERTISER: NIKE

2023 Cannes Lions International Festival of Creativity - Silver Lion - Sports Live Experience
Entertainment for Sport

Airtel 175 Replayed

AGENCY: Leo Burnett India
BRAND: AIRTEL
CATEGORY: Sports Live Experience
AWARD: Silver Lion
ADVERTISER: AIRTEL

2023 Cannes Lions International Festival of Creativity - Silver Lion - Diversity & Inclusion in Sport
Entertainment for Sport

Black Coaches

AGENCY: VML Brazil
BRAND: TELEFÓNICA
CATEGORY: Diversity & Inclusion in Sport
AWARD: Silver Lion
ADVERTISER: TELEFÓNICA

2023 Cannes Lions International Festival of Creativity - Silver Lion - Diversity & Inclusion in Sport
Entertainment for Sport

Las Diablillas

AGENCY: Remezcla
BRAND: MAJOR LEAGUE BASEBALL
CATEGORY: Diversity & Inclusion in Sport
AWARD: Silver Lion
ADVERTISER: MAJOR LEAGUE BASEBALL

2023 Cannes Lions International Festival of Creativity - Silver Lion - Partnerships with Sports Talent
Entertainment for Sport

Second Chance League

AGENCY: We Believers
BRAND: CORONA
CATEGORY: Partnerships with Sports Talent
AWARD: Silver Lion
ADVERTISER: CORONA

2023 Cannes Lions International Festival of Creativity - Silver Lion - Fan Engagement / Distribution Strategy
Entertainment for Sport

The Exiled Team

AGENCY: Africa
BRAND: BRAHMA BEER
CATEGORY: Fan Engagement / Distribution Strategy
AWARD: Silver Lion
ADVERTISER: BRAHMA BEER

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Film Series and Audio
Entertainment for Sport

Shout

AGENCY: VML Mexico
BRAND: TELEFÓNICA
CATEGORY: Film Series and Audio
AWARD: Bronze Lion
ADVERTISER: TELEFÓNICA

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Social Behaviour & Cultural Insight
Entertainment for Sport

Interface Interruption

AGENCY: Mischief @ No Fixed Address
BRAND: TUBI
CATEGORY: Social Behaviour & Cultural Insight
AWARD: Bronze Lion
ADVERTISER: TUBI

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Social Behaviour & Cultural Insight
Entertainment for Sport

Mother

AGENCY: DDB Madrid
BRAND: HEROES OF TODAY PLATFORM (LALIGA, IBERIA, REPSOL, ORANGE AND DAZN)
CATEGORY: Social Behaviour & Cultural Insight
AWARD: Bronze Lion
ADVERTISER: HEROES OF TODAY PLATFORM (LALIGA, IBERIA, REPSOL, ORANGE AND DAZN)

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment for Sport

THE NAME CONFUSION

AGENCY: Republica Havas
BRAND: A.L.M.A. / RACING CLUB
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Bronze Lion
ADVERTISER: A.L.M.A. / RACING CLUB

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Metaverse, New Realities & Emerging Tech
Entertainment for Sport

Dreamcaster

AGENCY: FCB New York
BRAND: MICHELOB ULTRA
CATEGORY: Metaverse, New Realities & Emerging Tech
AWARD: Bronze Lion
ADVERTISER: MICHELOB ULTRA

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Fan Engagement / Distribution Strategy
Entertainment for Sport

Anytime Anytime

AGENCY: Mischief @ No Fixed Address
BRAND: ANYTIME FITNESS
CATEGORY: Fan Engagement / Distribution Strategy
AWARD: Bronze Lion
ADVERTISER: ANYTIME FITNESS

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Diversity & Inclusion in Sport
Entertainment for Sport

Nobody Watches Women’s Football

AGENCY: LePub (HQ)
BRAND: HEINEKEN
CATEGORY: Diversity & Inclusion in Sport
AWARD: Bronze Lion
ADVERTISER: HEINEKEN

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Diversity & Inclusion in Sport
Entertainment for Sport

Nobody Watches Women’s Football

AGENCY: LePub (HQ)
BRAND: HEINEKEN
CATEGORY: Diversity & Inclusion in Sport
AWARD: Bronze Lion
ADVERTISER: HEINEKEN

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Fan Engagement / Distribution Strategy
Entertainment for Sport

The Forgotten Team

AGENCY: Dentsu Creative
BRAND: MEO
CATEGORY: Fan Engagement / Distribution Strategy
AWARD: Bronze Lion
ADVERTISER: MEO