2012 Cristal Media & ADvertising Summit Award Winners
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The Beauty of a Second
AGENCY:
Leo Burnett Milan
BRAND:
Montblanc
AWARD:
Grand Cristal
ADVERTISER: Montblanc
COKE POLAR BOWL
AGENCY:
Wieden + Kennedy
BRAND:
46664/Coca-Cola
CATEGORY:
Best Use or Integration of Digital Media
AWARD:
Cristal
ADVERTISER: Coca-Cola Company
Book Burning Party (120s)
AGENCY:
Leo Burnett Detroit
BRAND:
Troy Public Library
CATEGORY:
Best Integrated Content Campaign
AWARD:
Cristal
ADVERTISER: Troy Public Library
The Beauty of a Second
AGENCY:
Leo Burnett Milan
BRAND:
Montblanc
CATEGORY:
Best Use of or Integration of User-Generated Content
AWARD:
Cristal
ADVERTISER: Montblanc
Muhammed Ali The Greatest Words
AGENCY:
Ogilvy Paris
BRAND:
Louis Vuitton
CATEGORY:
Best film, series or non-fiction program
AWARD:
Cristal
ADVERTISER: Louis Vuitton
Word
AGENCY:
Ogilvy Paris
BRAND:
Louis Vuitton
CATEGORY:
Best Film, Series or Non-Fiction Program
AWARD:
Cristal
ADVERTISER: Louis Vuitton
Office War: Helping Germany Have Fun At Work
AGENCY:
EssenceMediacom Germany GmbH
BRAND:
Hasbro
CATEGORY:
Best brand or product integration into existing TV show
AWARD:
Cristal
ADVERTISER: Hasbro
Office War: Helping Germany Have Fun At Work (Board)
AGENCY:
MediaCom Germany
BRAND:
Nerf Blasters
CATEGORY:
Best Brand or Product Integration into an Existing TV Show
AWARD:
Cristal
ADVERTISER: Hasbro
September Christmas
AGENCY:
Horizon FCB Middle East
BRAND:
Tamanna
CATEGORY:
Best Use or Integration of Experiential Events
AWARD:
Cristal
ADVERTISER: Tamanna Wishes
Tooned
AGENCY:
Framestore
BRAND:
McLaren
CATEGORY:
Best film, series or fictional program
AWARD:
Cristal
ADVERTISER: McLaren
Tooned
BRAND:
McLaren
CATEGORY:
Best Film, Series or Fictional Program
AWARD:
Cristal
A Step From Zero
AGENCY:
Ogilvy Paris
BRAND:
Coke Zero
CATEGORY:
Best Integrated Content Campaign
AWARD:
Sapphire
ADVERTISER: Coca-Cola Company
New York Writes Itself
AGENCY:
Leo Burnett Company, Inc.
BRAND:
Village Voice Newspaper
CATEGORY:
Best Use of or Integration of User-Generated Content
AWARD:
Sapphire
ADVERTISER: Village Voice Media Holdings, LLC.
Pom Wonderful Presents: The Greatest Movie Ever Sold
AGENCY:
Warrior Poets
BRAND:
The Greatest Movie Ever Sold
CATEGORY:
Best Brand of Product Integration into a feature film
AWARD:
Sapphire
ADVERTISER: Pom Wonderful, Hyatt, Jetblue
Dumb Ways to Die
AGENCY:
McCann Melbourne
BRAND:
Metro Trains
CATEGORY:
Best Film, Series or Fictional Program
AWARD:
Sapphire
ADVERTISER: Metro Trains
Top Chef Texas Last Chance Kitchen
AGENCY:
Brand Arc
BRAND:
Toyota
CATEGORY:
Best Brand or product integration into existing TV show
AWARD:
Sapphire
ADVERTISER: Toyota Motor Corporation
TwitterScrabble
AGENCY:
Duval Guillaume
BRAND:
Scrabble Trickster
CATEGORY:
Best Use or Integration of Gaming
AWARD:
Sapphire
ADVERTISER: Mattel, Inc.
Twitterscrabble
AGENCY:
Duval Guillaume
BRAND:
Mattel
CATEGORY:
Best Use or Integration of Gaming
AWARD:
Sapphire
ADVERTISER: Mattel, Inc.
Push the Button
AGENCY:
Duval Guillaume
BRAND:
TNT
CATEGORY:
Best Use or Integration of Experiential Events
AWARD:
Sapphire
ADVERTISER: Turner Broadcasting Inc.
CNN Ecosphere (film)
AGENCY:
HeimatTBWA\
BRAND:
CNN International
CATEGORY:
Best Use or Integration of Digital Media
AWARD:
Emerald
ADVERTISER: Turner Broadcasting Systems
