2024 MAD STARS Award Winners

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2024 MAD STARS - Grand Prix of the Year (PSA) - SDGs: Good Health and Well-Being
SDGs (Sustainability Development Goals) Stars (PSA)

Child Wedding Cards

AGENCY: Impact BBDO
BRAND: UN Women
CATEGORY: SDGs: Good Health and Well-Being
AWARD: Grand Prix of the Year (PSA)
ADVERTISER: UN Women

2024 MAD STARS - Gold - Type: Long Form
Viral Video Stars (VIDEO)

Midnight

AGENCY: TBWA\Media Arts Lab
BRAND: iPhone 15
CATEGORY: Type: Long Form
AWARD: Gold
ADVERTISER: Apple

2024 MAD STARS - Grand Prix - Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
2024 MAD STARS - Grand Prix - Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
2024 MAD STARS - Grand Prix - Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
Brand Experience & Activation Stars (SOLUTION)

My Japan Railway

AGENCY: Dentsu Inc.
BRAND: Japan Railways
CATEGORY: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
AWARD: Grand Prix
ADVERTISER: JR GROUP

2024 MAD STARS - Grand Prix - Film Craft: Animation
Film Stars (SOLUTION)

Fries Beat

AGENCY: Dentsu Inc.
BRAND: McDonald's
CATEGORY: Film Craft: Animation
AWARD: Grand Prix
ADVERTISER: McDonald's

2024 MAD STARS - Grand Prix - Sectors: Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services
Entertainment Video Stars (VIDEO)

Midnight

AGENCY: TBWA\Media Arts Lab
BRAND: iPhone 15
CATEGORY: Sectors: Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services
AWARD: Grand Prix
ADVERTISER: Apple

2024 MAD STARS - Grand Prix - Interactive Craft: Innovative Use of Technology
Innovation Stars (SOLUTION)

Project Humanity (Film)

AGENCY: Dentsu Inc.
BRAND: With ALS
CATEGORY: Interactive Craft: Innovative Use of Technology
AWARD: Grand Prix
ADVERTISER: With ALS

2024 MAD STARS - Grand Prix - Sectors: Cosmetic/Beauty/Clothing/Footwear & Accessories
Innovation Stars (SOLUTION)

Fit My Feet

AGENCY: McCann New Dehli
BRAND: Buckaroo
CATEGORY: Sectors: Cosmetic/Beauty/Clothing/Footwear & Accessories
AWARD: Grand Prix
ADVERTISER: Buckaroo

2024 MAD STARS - Grand Prix - Sectors: Cosmetic/Beauty/Clothing/Footwear & Accessories
Diverse Insights Stars

Fit My Feet

AGENCY: McCann New Dehli
BRAND: Buckaroo
CATEGORY: Sectors: Cosmetic/Beauty/Clothing/Footwear & Accessories
AWARD: Grand Prix
ADVERTISER: Buckaroo

2024 MAD STARS - Grand Prix - Sectors: Cosmetic/Beauty/Clothing/Footwear & Accessories
Brand Experience & Activation Stars (SOLUTION)

Fit My Feet

AGENCY: McCann New Dehli
BRAND: Buckaroo
CATEGORY: Sectors: Cosmetic/Beauty/Clothing/Footwear & Accessories
AWARD: Grand Prix
ADVERTISER: Buckaroo

2024 MAD STARS - Grand Prix - Sectors: Drinks (Alcoholic & Non-Alcoholic)
PR Stars (SOLUTION)

Pub Museums

AGENCY: LePub (HQ)
BRAND: Heineken
CATEGORY: Sectors: Drinks (Alcoholic & Non-Alcoholic)
AWARD: Grand Prix
ADVERTISER: Heineken Holding

2024 MAD STARS - Grand Prix - Sectors: Distribution/Publication
Print Stars (SOLUTION)

The AI President

AGENCY: Impact BBDO
BRAND: An-Nahar Newspapers
CATEGORY: Sectors: Distribution/Publication
AWARD: Grand Prix
ADVERTISER: An-Nahar Newspapers

2024 MAD STARS - Grand Prix - Use of Media: Use of Outdoor in a Media Campaign
2024 MAD STARS - Grand Prix - Ambient: Transit
Outdoor Stars (SOLUTION)

Heineken Heidden in Plain Sight (Board)

AGENCY: Leo Burnett Malaysia
BRAND: Heineken
CATEGORY: Ambient: Transit
AWARD: Grand Prix
ADVERTISER: Heineken

2024 MAD STARS - Grand Prix - Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
2024 MAD STARS - Gold - Use of Mobile: Use of Mobile Websites
Mobile Stars (SOLUTION)

My Japan Railway

AGENCY: Dentsu Inc.
BRAND: Japan Railways
CATEGORY: Use of Mobile: Use of Mobile Websites
AWARD: Gold
ADVERTISER: JR GROUP