Jean-Paul TREGUER

Jean-Paul TREGUER

Pdt-CEO at Group BIG Success
Paris, France

About me

I am CEO and founder of 3 advertising networks with original positionnings in the ad' industry.
Their headquarters are in Paris and we employ a total of 90 people in 6 countries. We are able to serve our clients in more than 50 countries thanks to our network of independent agencies managed like us by entrepreneurs : Worldwide Partners Inc.
TVLOWCOST was launched in 2004 with RODOLPHE MULLER and 4 other partners.
This ad' network brings the philosophy and the method of low cost companies to the only industry where each year the costs were increasing.
We have created the concept of “All inclusive TV Pack” at very competitive prices (ie 200 000 € for a powerful 300 spots on main channels, SAGA of TV & Web spots included, pretest included, IPSOS included).
TVLOWCOST agencies are perfect agencies for new TV advertisers, local brands of large global groups …or simply for advertisers exhausted by “crazy” prices of "high-cost" ad agencies!
6 Countries (FRANCE.UK.BULGARIA. BELGIUM.NEW ZEALAND.) have been launched in 12 years, more than 200 clients adopted the “Low Cost Attitude” and 1500 TV spots shot already!
Big names such as TOSHIBA, KÜHNE, PASQUIER, HEINZ, SEGAFREDO, WD, OCEAN SPRAY...

DIGILOWCOST is specialized in digital media buying on RTB (real time bidding) on unsold inventories, social media, mobile marketing etc. The headquarter based in Paris is able to plan international digital campaigns

SENIORAGENCY is the 1st and only international marketing and advertising network dedicated to 50+, baby-boomers and senior consumers. We exist since 1994 and have agencies in 4 countries.

To join me : treguer@tvlowcost.com or Mobile phone : + 33 6 08 21 03 98

Specialties: advertising, low-cost, marketing to baby-boomers, marketing books, TV advertising, TV spots, lowcost attitude, TV commercials.

Positions

PDT/CEO Group BIG Success
BIG SUCCESS France
January 2017 - Present (7 years 10 months)
BIG Success is a 100% independent communication group composed by several agencies with original positioning. TVLowCost, N°1 TV agency in France / DigiLowCost, digital expert, LowCostMedia, media agency, Senioragency, THE 50+ age group marketing agency expert.
Pdt - Chief Executive Officer
TVLowCost International
PARIS, France
1995 - Present (29 years 10 months)
LOWCOST360 is a 100% independent communication group owned by its managers. Employing 90 people. Including several expert agencies such as TVLowCost, DigiLowCost, LowCostMedia, LowCost Production, LowCost Factory... TVLowCost is the 1st low cost TV advertising agency network, already present in 6 countries. Senioragency is the 1st and only marketing and advertising agency network dedicated to baby boomers and seniors, present in 5 countries.
CEO
MGTB
May 1982 - September 1995 (13 years 4 months)
Chief Executive Officer
Paris, France

Education

Maketing

1975 - 1978 (3 years)
Activities and Societies: Founder of "LE PRIX DE LA PUBLICITÉ EDHEC" and of "LE CERCLE EUROPE". Vice-président of BDE (BUREAUX DES ELEVES)

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