SYLVIANE LOUZOUN

« I am a self-proclaimed Imaging Writer.

A truly hybrid creative director
with French-American copywriting background,
high-end art direction mastery,
and creative strategic planning achievements,
I have spent my career challenging
the old divide between images and words,
crafting specific brand languages
through traditional advertising as well as
anything and everything communications
—from design, naming, packaging, brand books,
to web, PR, story-telling or events.

Rightfully viewed as an expert for
the luxury, beauty and fashion worlds,
I believe that any brand, whatever its market,
has a potential for upgrade at its very core.

My job is to bring it to light. »

MAIN BRANDS
accessories | jewelry • • • bally . baume & mercier . buccellati . dunhill . elie top . emmanuel tarpin . gilan . graff . lancel . le tanneur . mellerio . montblanc . natural diamond council . pandora . piaget . royal asscher . solange azagury-partridge . swarovski . van cleef & arpels . vernhier
beauty • • • artistry . carita . helena rubinstein . john frieda . lancaster . lancôme . l.o.v (cosnova) . orlane . osiao . radical skincare . shiseido . wella
beverages • • • cahors wines . cîroc . hennessy vsop . louis XIII . lynch bages . martell . moët & chandon . mumm
btob | corporate • • • areva . edf-gdf . rémy cointreau . select world . shortcut . swarovski . total . vallourec
cpg • • • bridel . eau de saint-georges . géo . hediard . jacques vabre . rouy . Samos
fashion | retail • • • bloomingdale’s . cacharel . darjeeling . georges rech . hackett . ilanio.com . m&f girbaud . marks & spencer . miss sixty . morgan . naf-naf . rené dehry . swarovski
fragrances • • • abercrombie & fitch . cacharel . chipie . chopard . davidoff . dkny . ferragamo . french connection . hollister . jil sander . joop . marni . oscar de la renta . swarovski . tory burch . trésor de lancôme . vivienne westwood .
lifestyle | leisure • • • grand bay club key biscayne . french tourist office . hotel lutetia . swarovski . thai airways . tunisian tourism office