Kevin O'Callaghan

Kevin O'Callaghan

President, RAA Creative at Risdall Advertising Agency
New Brighton, United States

About me

Hired: December 1994


Background:
Born and raised in suburban Chicago in an Irish brood with three brothers and two sisters. Spent five years in L.A. before emigrating to New Zealand in 1981. In 1994, with wife Prue and daughter Lydia, he moved to Minneapolis.


Education:
? Fairleigh Dickenson University, New Jersey: Bachelor of Fine Arts
? Two years at Art Center College of Design in California


Work Experience:
Kevin has broad experience creating and producing print and television for a wide variety of multi- national and local overseas businesses. Before coming to RAA he held the position of Creative Director at the New Zealand office of Leo Burnett, and Senior Art Director at New Zealand offices of Lintas and McCann-Erickson.


Why Minneapolis?
"Of course the healthy creative ad community, the clean, not-too-big city, the lakes and the snow (yes, the snow!). Plus, I have an affinity for the area since my mum is from Detroit Lakes, where I spent many summer holidays."


Why RAA?
"RAA has skills that perfectly complement mine - and I like the people here." His goal is to use his creative and strategic skills "to not only grow our clients but also to grow the agency, which in a big agency is difficult-to-impossible."


Proudest Moments:
Receiving a Clio for a New Zealand Ministry of Transport television spot. Watching two separate projects for United Airlines (a poster and a TV commercial) get accepted for worldwide use. And at RAA, creating truly integrated campaigns for large and small clients.


Interests:
Wooden boats, Horatio Hornblower, golf, Stanley Kubrick films, personal art, vintage motorcycles, cooking, rugby, snooker, fixing things and travel.


Account Experience:
United Airlines, Cathay Pacific Airlines, Mitsubishi Electronics, Philips Appliances, Boots Pharmaceuticals, Natural Gas Corporation, AA Mutual Insurance, National Bank Visa Card, Whittakers Chocolates, Hewlett-Packard, Procter & Gamble, Lever Bros., and the New Zealand Railway System, Road Safety Commission, Dairy Board, Apple & Pear Board, National Party Election (1981), Lotto System and Tax Department.

Positions

President, RAA Creative

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