Title | Leave the World Behind by Lune |
Agency | Forsman & Bodenfors Göteborg |
Campaign | Leave the world behind |
Advertiser | Volvo |
Brand | Volvo |
Date of First Broadcast/Publication | 2013 / 5 |
Product | XC60 |
Business Sector | Cars |
Tagline | leave the world behind |
Story | On March 24, 2013 three guys from Sweden got up on a stage in Miami for their last performance ever. After years of touring, and basically living their lives in hotels and airplanes, they finally got a chance to leave that life behind. At least for a while. Volvo XC60 is a cross country car that can take you far away from the stressful city life, to a place where you can enjoy peace and quiet. Something these three guys were longing for more than anything. This campaign introduces the new Volvo XC60 in a music video where Swedish House Mafia leaves the world behind for a while, return to their roots and spend some time in the beautiful and remote wilderness of Scandinavia. The music used in the campaign is a cover of Swedish House Mafias track ”Leave the world behind.” That song was the beginning of their carreer and with this music video it will be their final good bye. |
Media Type | Television |
Length | |
Soundtrack | Leave the World Behind |
More Information | http://www.leavetheworldbehind.com |
Post Production | MPC LA |
Copywriter | Fredrik Jansson |
Art Director | Andreas Malm |
Art Director | Staffan Lamm |
Art Director | Mikko Timonen |
Agency Producer | Kalle Wettre |
Account Director | Erik Sollenberg |
Account Director | Anders Bothén |
Account Manager | Martin Johansson |
Director | Adam Berg |
Director of Photography (DOP) | Mattias Montero |
Editor | Joakim Pietras |
Sound Design Company | Red Pipe |
Music Arranger | Marcus Bergkvist, Music Super Circus |
Music Arranger | André Brink, Universal Music Publ. |
Photographer | Calle Stoltz |
Music | "Leave the world behind" by Lune |
Music Composer | Angello/Hedfors/Ingrosso/Van Scheppingen/Cox/Schmidt |
Music Publisher | Double LL Music/Talpa Music / Soleilmoon / Universal Music Publishing AB / Zay & Sue Music |
Produced by | Lune |
Co-produced by | Sebastian Ingrosso |
In collaboration with | Forsman & Bodenfors |
Mixed by | Carl-Michael Herlöfsson |
Mastering engineer | Björn Engelman at Cutting Room |
Production Company | Camp David |