About me
This profile was created because Sarah Bastien has been referenced on AdForum.
It's my profile and I want to edit it.Sector Experience
My Work
SEE ALL WORKUn anniversaire bien mérité
- BRAND:
- Yves Rocher
- AGENCY:
- 5ème Gauche - Herezie Group
Harmonycultivators
- BRAND:
- Lu
- AGENCY:
- BETC Digital
Positions
Partner - Head of Strategic Planning
Paris, France
August 2010 - Present (14 years 4 months)
Brand Designer - Integrated Strategy
- Brand strategy
- 360° and web centric communication plans
- Activation plans
- Creative brief and follow up
- Social behaviour analysis
- Marketing watch and recommandation
- Social media skills
- Consulting
- Management
Budgets : Yves Rocher, Darty, Ruinart, Optic 2ooo, Van Cleef&Arpels, Cacharel, Zenith Watches, Le Sucre, Quick, Saint Maclou, Darjeeling Lingerie, Total, Swisslife, Fly, New Business
- Brand strategy
- 360° and web centric communication plans
- Activation plans
- Creative brief and follow up
- Social behaviour analysis
- Marketing watch and recommandation
- Social media skills
- Consulting
- Management
Budgets : Yves Rocher, Darty, Ruinart, Optic 2ooo, Van Cleef&Arpels, Cacharel, Zenith Watches, Le Sucre, Quick, Saint Maclou, Darjeeling Lingerie, Total, Swisslife, Fly, New Business
Un anniversaire bien mérité
- BRAND:
- Yves Rocher
- AGENCY:
- 5ème Gauche - Herezie Group
Strategic Planner / Consulting new business
BETC Digital
Paris, France
October 2008 - September 2010 (1 year 11 months)
Web and New Media Specialist
- Brand strategy
- 360° and web centric communication plans
- Creative brief and follow up
- Social behaviour analysis
- Marketing watch and recommandation
- Social media skills
Accounts : SFR, Evian, Lacoste, Vichy, Innéov, Carte Noire, Disney, LU, Air France, New Business
- Brand strategy
- 360° and web centric communication plans
- Creative brief and follow up
- Social behaviour analysis
- Marketing watch and recommandation
- Social media skills
Accounts : SFR, Evian, Lacoste, Vichy, Innéov, Carte Noire, Disney, LU, Air France, New Business
Harmonycultivators
- BRAND:
- Lu
- AGENCY:
- BETC Digital
Strategic Planner CRM and New Medias
Wunderman Paris
France
October 2007 - August 2008 (10 months)
Online and direct marketing, Community marketing, Channel Planning, Strategic recommandations, market and sociologic watch, benchmarking, creative briefs and plans boards...
Accounts : Bourjois, Galeries Lafayette, Ford, Microsoft, Kraft, LG, Petit Navire, Colgate, Decathlon, New business
Accounts : Bourjois, Galeries Lafayette, Ford, Microsoft, Kraft, LG, Petit Navire, Colgate, Decathlon, New business
Strategic Planner
G2 Paris WPP
France
April 2006 - October 2007 (1 year 6 months)
Benchmarking, Strategic advices, maket and sociologic watch...
Accounts : EDF, SNCF, Nokia, La Poste, Varilux, Canal +, Pierre et Vacances, Total, Cortal Consors
Accounts : EDF, SNCF, Nokia, La Poste, Varilux, Canal +, Pierre et Vacances, Total, Cortal Consors
Qualitative and quantitative studies on magazine press
Achievement of spécific studies about womens, cars purchasing behaviour, seniors...
Achievement of tools to help selling through many data analysis : advertising investments, selling, broadcasting...
Education
Master 2 en Marketing et communication intégrée
2007 - 2008 (1 year)
bac+4 - Marketing communication et publicité
2004 - 2006 (2 years)
Deug 2 en lettres modernes
2002 - 2004 (2 years)
