As the Head of Strategic Planning at one of Jordan's leading full-service communications Agencies, Adpro Communications, Part of Omnicom Group, Rizek today seamlessly combines brand and creative strategy to craft purpose-driven communications solutions to yield better brand and business results for the agency's brand partners.
An enemy of one-hit wonders, Rizek invests his time developing compelling cross-platform commercial content and brand narratives funneled and communicated through experiences packaged in brand stories that gain the largest share of heart and mind. For him, it's always been about the plot, the story the brand needs to tell, and one the people are yearning to hear.