Bill Burnes

ROLE AT MOMENTUM
Bill leads the agency’s outreach and onboarding of clients across all of Momentum’s North American offices, helping new and existing clients solve business and marketing challenges.
YEARS OF EXPERIENCE
With 30 years of industry experience, Bill has helped launch some of the industry’s most enduring products and promotional programs: breakfast, salads and the Monopoly game (now in its 28th year) at McDonald’s; Budweiser’s multi-award winning Bud Bowl; SeaWorld’s “Discovery Cove” theme park, plus advertising and promotional programs for American Airlines in the crucial days just after 9/11. More recently, he has played a lead role in helping Momentum’s new and existing clients solve their marketing challenges by laying the groundwork and facilitating their onboarding process within our various agency disciplines.
CLIENT EXPERIENCE
His account leadership experience includes traditional advertising as well as national adult and kids’ promotions for McDonald’s, including the full development of over a dozen Happy Meals. He has also led consumer promotion and shopper marketing teams for Budweiser, Bud Light and Michelob. He also helped launch over 25 new products for Anheuser-Busch. Bill’s account leadership also helped grow SeaWorld’s 11 theme parks and stabilize American Airlines. His teams also provided fresh thinking for consumer promotion and experiential work for Hostess. Bill now leads our agency’s growth and development efforts.
EDUCATION
BS, BA, Marketing – St. Louis University,
AWARDS/HONORS
His team’s work for Anheuser-Busch’s Bud Bowl won recognition from the Reggies, as did their work for American Airlines, “We Know Why You Fly.”
He is a member of AAAA and serves on their New Business subcommittee.
In addition to his many other Momentum duties, Bill was honored to provide business leadership for our pro-bono client Variety – the Children’s Charity, for many years.