About me
An innovative, versatile, and relentless professional with multiple operational, communication, and strategic development environments across the Middle East. An analytical strategist is skilled in successfully implementing processes that enhance organizational initiatives, deliver returns, and advance market strategies. Collaborative communicator focused on building productive cultures and promoting synergies that boost performance. Proven record of leading complex projects from inception to completion. Adept at building and leading cross-functional teams and operations to surpass expectations.
Skills
Languages
- Arabic - Basic
- English - Native
Talent you might be interested in
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Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
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McCann Worldgroup UK
My Work
SEE ALL WORKPositions
Strategic Advisor
Semaan’s
Egypt
July 2017 - Present (7 years 6 months)
- Significant projects encompassed a comprehensive overhaul of an automotive agent/distributor and the complete provision of services for an advertising agency.
- Tenure with Volvo, successfully oversaw various aspects such as sales, network development, and aftersales, with the aim of reversing a decade-long decline in both sales and customer satisfaction. Notable achievements include the establishment of six additional service centers, fourteen new showrooms, a 200% surge in sales, and an 11% enhancement in resale value.
- Brand development and market expansions for Alfa Romeo, DS Automobiles, Citroën, Fiat, and Lotus.
- Multiple communication assignments for brands of Abbott, Mondelēz International, Nestlé, and Stellantis.
- Tenure with Volvo, successfully oversaw various aspects such as sales, network development, and aftersales, with the aim of reversing a decade-long decline in both sales and customer satisfaction. Notable achievements include the establishment of six additional service centers, fourteen new showrooms, a 200% surge in sales, and an 11% enhancement in resale value.
- Brand development and market expansions for Alfa Romeo, DS Automobiles, Citroën, Fiat, and Lotus.
- Multiple communication assignments for brands of Abbott, Mondelēz International, Nestlé, and Stellantis.
Group Managing Director
Foote, Cone & Belding
Egypt
January 1991 - June 2017 (26 years 5 months)
- Establish separate specialized agencies from Interpublic for activation/shopper, creative, digital, media, and public relations.
- The digital agency was a first in the Egyptian market and remained top five throughout.
Guided the region to split North Africa from the Middle East and restructured the Cairo operations to serve as an administrative center for North Africa.
- Sought out and formed partnerships with full-service agencies in Casablanca/Morocco and Tunis/Tunisia, expanding our presence to cover twenty-two markets and generating a yearly billing of over USD 150 million for the Middle East.
- Retained the creative and media responsibilities for all SC Johnson brands in Egypt following a global agency realignment for six years.
Previously:
- General Manager & Group Media Director at Foote, Cone & Belding in Dubai/UAE - January 1999
- Media Director at Foote, Cone & Belding in Amman/Jordan - October 1998
- Media Manager at Foote, Cone & Belding in Chicago/USA - May 1998
- Media Manager at Foote, Cone & Belding in Athens/Greece - April 1997
- Media Supervisor at Foote, Cone & Belding in Jeddah/KSA - January 1993
- Media Planner at Foote, Cone & Belding in Dubai/UAE - January 1992
- Intern at Foote, Cone & Belding in NYC/USA - January 1991
- The digital agency was a first in the Egyptian market and remained top five throughout.
Guided the region to split North Africa from the Middle East and restructured the Cairo operations to serve as an administrative center for North Africa.
- Sought out and formed partnerships with full-service agencies in Casablanca/Morocco and Tunis/Tunisia, expanding our presence to cover twenty-two markets and generating a yearly billing of over USD 150 million for the Middle East.
- Retained the creative and media responsibilities for all SC Johnson brands in Egypt following a global agency realignment for six years.
Previously:
- General Manager & Group Media Director at Foote, Cone & Belding in Dubai/UAE - January 1999
- Media Director at Foote, Cone & Belding in Amman/Jordan - October 1998
- Media Manager at Foote, Cone & Belding in Chicago/USA - May 1998
- Media Manager at Foote, Cone & Belding in Athens/Greece - April 1997
- Media Supervisor at Foote, Cone & Belding in Jeddah/KSA - January 1993
- Media Planner at Foote, Cone & Belding in Dubai/UAE - January 1992
- Intern at Foote, Cone & Belding in NYC/USA - January 1991
Education
B.A. Communication
September 1987 - December 1991 (4 years 3 months)
Public Relations and Applied Communication
High School
September 1976 - June 1987 (10 years 9 months)
Trade Organizations
International Advertising Association, Egypt
Key Speaker
January 1999 - Present (26 years)
Main role in opening and closing of annual awards ceremony with a highlight mid way in the changing face and effects of advertising...
Automotive Marketing Association
Research Advisor
February 1997 - November 2014 (17 years 9 months)
Work with several research methods on new sales to best understanding and help evolve manufacturers in best appeal to emerging consumers desires..
Media Development Society
Chairman
January 2005 - September 2011 (6 years 8 months)
Find talents, train, re-train and direct them to become media planners in best understand the quality of efficiency in strategy and power it holds across all traditional and modern media outlets.
