Nazzareno Sifo

I have been in charge of the brand developing and marketing from the agency's part as a senior creative for the market’s leading automotive brand Toyota - the Best Global Green Brand (Interbrand 2013), the luxury sub-brand Lexus and for their hybrid cars implementing global marketing communication practices, the Saatchi & Saatchi OIIC and Love Marks methods. In addition I have been the agency representative at the Saatchi & Saatchi Creative Directors EMEA (Europe, Middle-East & Africa) group meetings. Other client brands I have worked with are Taffel Chips, Oolannin and Voltaren.

I created and planned marketing for the market’s leading automotive brand Toyota and the luxury sub-brand Lexus. Other client brands I worked with were GoExpo, Taffel Chips and Nokia Mobile Phones.

I created advertising for different consumer brands and B-to-B brands as an independent worker and as a member of advertising agencies' creative teams in RED Advertising Agency and OSG. Client brands I worked with were BMW Automotive Finland, BMW Motorcycles Nordic, SITA Environmental Solutions, Evian Mineral Water, University of Helsinki, Campbell’s, Gasum Natural Gas Solutions and RED Advertising Agency.

I co-worked with the founder to set-up a brand new Design Management agency, managed and designed the marketing in B-to-B client cases and co-ordinated the work of sub-contracting agencies. Client brands I worked with were Profium Software Company in semantic technology, IPP Industrial Plastic Partners and Fluorotech Plastic Fabrication.

I created advertising in new business pitches and in client cases. Client brands I worked with were Euro (European Central Bank), Nestea and Hewlett-Packard.

I created advertising in client cases, took part in visual design in addition to copywriting and managed an internal design management software project. Client brands I worked with were Oikeat Oliot IT-consulting and software developing, Seligson & Co asset management, Nordqvist Tea, Helsinki City Tourist Office, Helsinki City Building Office, RIL construction engineer association.