Josh Golden

Josh Golden

Publisher at Advertising Age
New York, United States

About me

Over two decades of award-winning integrated/digital experience in advertising, brand marketing, technology and production. Providing senior leadership across a wide array of businesses as a startup runner, content publisher and agency and brand leader. Maintaining an entrepreneurial approach to grow brands, teams and revenue across multiple categories and geographies.

Digital at the core and always looking for a new answer to historic challenges.

Positions

Publisher
New York, United States
June 2016 - Present (8 years 5 months)
VP, Global Digital Marketing and Communications
Xerox
March 2015 - Present (9 years 8 months)
Chief Marketing Officer
New York, United States
September 2011 - March 2015 (3 years 6 months)
Chief Digital Officer
New York, United States
September 2010 - August 2011 (11 months)
• Created the agency digital vision and rollout strategy. Lead implementation across all client groups inspiring multi-channel platform development.
• Spearheaded the recruitment of top industry talent to drive all digital business efforts increasing the team size by 350% to over 50 people.
• Led key internal and new business teams to successfully drive 100% incremental digital revenue growth to date yielding $12MM from multiple categories including Energy (Hess), Casual Dining (Red Lobster), CPG (Pantene, GSK, Playtex), Consumer Electronics (Canon), Retail (TJMaxx), Beverage (Diageo) and Pharmaceutical (Eli Lily).
• Established the digital process to enable seamless, organized and integrated digital development.
Managing Director, Digital
New York, United States
January 2007 - September 2010 (3 years 8 months)
• Directed the digital business of the New York agency covering multiple clients and categories including Finance (Charles Schwab), Energy (ExxonMobil), Automotive (Volvo, Jaguar), Pharmaceutical/Wellness (sanofi-aventis, GSK, Merck), Beverage (Heineken) and Consumer Product Goods (Kraft Foods, Reckitt Benckiser).
• Managed new business growth resulting in more than doubling of overall group size to 89 full time employees as well as increasing net revenue attained by 75%.
• Drove critical client relationships, focusing on a consultative approach providing education, strategic and digital thought leadership across their business.
• Grew and upgraded digital team capability set to include industry known segment leaders within account, project management, technology, and creative groups.
• Oversaw all digital operations including P&L and the integration of the digital group into the overall New York agency.
Group Director, Digital Marketing
NBC Universal
January 2006 - January 2008 (2 years)
• Directed team of twelve to lead the strategic and tactical implementation of integrated custom digital marketing solutions to generate new online advertising revenue for the broadcast network (NBC.com and NBCSports.com), cable entertainment properties (BravoTv.com, USANetwork.com, SciFi.com, CNBC.com) including multiple other broadband initiatives.
• Drove strategic development, creative and technological solutions to support transition of all NBCU network sites from promotionally focused to revenue generating properties facilitating significant visitor and sales digital revenue growth.
• Worked with executive management team to set and implement the launch strategy for the division, enabling industry-wide awareness for key launches such as Hulu.com, NBC.com and BravoTV.com through road show agency presentations, events, trade marketing, online sales tools and custom presentation systems.
• For critical revenue clients like Intel and Samsung, personally created innovative and emergent digital solutions that simultaneously produced significant incremental revenue streams and enhanced a client’s brand.
Interactive Strategist & Integrated Account Director
Young and Rubicam
November 2000 - January 2006 (5 years 2 months)
• Lead account, planning and creative teams to develop and produce integrated advertising communications for multifaceted B2B global account based on strong team leadership skills and telecommunications background.
• Responsible for senior key client relationships and year over year brand metrics and P&L growth.
• Managed online team to conceptualize, develop, pitch, and launch numerous campaigns for digital accounts: AT&T, Accenture, Sony, Xerox, and others.
• Grew interactive P&L from global Y&R clients by gaining multiple digital agency-of-record relationships.
• Served as interactive new business development lead for Y&R Brands new business pitches.
• Six Major Industry Awards for campaign work: Yahoo’s “Big Chair”, AD:TECH, ClickZ, etc.
Marketing/Sales Executive
AT&T
1996 - 1999 (3 years)
• Provided business solution consulting for the Media/Broadcast industry for global clients.
• Rewarded four times with highest level of recognition for revenue growth and team achievements.
Product Manager for DQ2 and Director of TV Production
DecisionQuest
1994 - 1996 (2 years)
Manager of Video Productions
• Produced, directed, and edited video and animation to support O.J. Simpson and Menendez’s prosecution trial teams.
Product Manager for DQ2 New Product Line
• Designed, developed and launched a CD-ROM product to extend animation and exhibit functionality to additional market segments of the litigation industry.

Education

MBA, Marketing and Management

1996 - 1999 (3 years)

B.S., Communications, TV/R

September 1989 - May 1993 (3 years 8 months)

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