| Title | Order from McDonald's |
| Brief | Since October 29th, France is knowing a second lockdown after the one the country knew in March. A new hard blow for a lot of industries such as the food service one that is living really difficult times. To demonstrate our support, we decided to make a print in the biggest newspapers in France (L'Equipe and Le JDD) inviting people to order from McDonald's or to any of our sister food restaurants (fast or not so fast). The idea was found right after Emmanuel Macron’s lockdown announcement, it was aired a few minutes later, and became hugely viral in a few hours.No matter if we are competitors, if you are a big chain that employs thousands of people or a small independent restaurant, we all have to be united to face this economic crisis. |
| Agency |
Buzzman
|
| Campaign |
Burger King and Friends
|
| Advertiser |
Burger King
|
| Brand |
Burger King
|
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| Date of First Broadcast/Publication |
Subscribers Only
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Print
|
| President |
G....es Moh........érif Subscribers Only
|
| Vice President (VP) |
T...as G....er Subscribers Only
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| Managing Director |
J...en Le....in Subscribers Only
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| Art Director |
Ph....pe Bo.....on Subscribers Only
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| Copywriter |
P....ce L...t Subscribers Only
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| Art Director Assistant |
M..a S...h Subscribers Only
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| Account Executive |
F..y M...ou Subscribers Only
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| Social media consultant |
F...ix B...ot Subscribers Only
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| Social media consultant |
A...ud Ch......ier Subscribers Only
|
| PR |
A...lie J....et Subscribers Only
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| PR |
Re......eau P..l Subscribers Only
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| Executive Creative Director |
G....es Moh........érif Subscribers Only
|
