Title | Celebrity Tantrum |
Agency | Leo Burnett Sydney |
Campaign | Celebrity Tantrum |
Advertiser | Samsung |
Brand | Samsung Galaxy Tab |
Posted | November 2016 |
Business Sector | Mobile Telephones & tablets |
Story | The creative idea was that only The Samsung Galaxy Tab S2 has a high quality screen worthy of high quality entertainment. Therefore, if you’re not using a Samsung Tab S2, the people who create epic entertainment (directors, actors etc) will be upset that you’re watching all their hard work on an inferior screen. So in our spot, we used an actor from one of the world’s most epic productions of all time (Game of Thrones), an actor famous for only saying one word (Hodor) and got him to finally speak up against inferior screens. The spot was designed to look like a trailer for the show and used device-detecting technology so he knew what device you were watching the spot on and had a tailored tantrum at you for watching such an epic production on such an un-epic screen. It was enough to finally make Hodor speak up. |
Media Type | Mobile Advertising |
Length | |
Executive Creative Director | Grant McAloon |
Executive Creative Director | Vince Lagana |
Creative Group Head | Adrian Ely |
Creative Group Head | Nigel Clark |
Executive Producer | Laurent Marcus |
Account Planner | Emily Taylor |
Account Planner | Russell Mitchinson |
Production Company | Minds Eye Production, London |
Director | Peter Lydon |
Director of Photography (DOP) | Nic Sadler |
Production Company Producer | Max Yeoman |
Production Company Producer | Jonny Kight |
Editor | Suzy Davis |
Post Production | Filament Post Production |
Post Production | Pippa Halfnight |
Special Effects / VFX | Hani AlYousif |
Special Effects / VFX | Richard Nelson |
Flame Artist | Hani AlYousif |
Flame Artist | Jamie Crofts |