Justin Phang

ɴɪᴋᴇ- Senior Creative role- Key creative team for Hong Kong 2017 Just Do it campaign, the biggest scope for Nike HK to date.ᴀɪʀʙɴʙ ᴄʜɪɴᴀ- Instrumental in securing the account for W+K, without pitch.- Launched W+K's first Airbnb work: China's Chinese New Year 2018 campaign together with W+K globalʙᴍᴡ- Launch BMW China's biggest project to date - "Wonder Dad" is a short film about modern day fatherhood struggle that is often taken for granted.

Leads a team of 1 Group Head, 2 Art Directors and 2 Writers for:ᴍᴄᴅᴏɴᴀʟᴅ's:- Won Gold for Interactive Engagement category (with QQ Augmented Reality) in Tencent & The Great Wall awards for Minions campaign: "It's Good to be Bad"- Launched McD China's 2016 Olympic Campaignᴍɪᴄʜᴇʟɪɴ (ɢʟᴏʙᴀʟ):- ATL + Digital responsibilities - Rebranding Michelin into a 21st century brand- Set the creative direction for other regions together with TBWA\ Paris and TBWA\ NY- Collaborated with TBWA\ NY to conceptualise Michelin's 2016 Super Bowl ad- Obtained the highest agency creative score card to dateMatthew Ye, Marketing Director of Michelin China:“TBWA has been a true partner not just a creative agency. This has helped us to better envision our brand’s growth. It has also enabled the creation from China, for the first time in Michelin’s history, creative campaigns for the rest of the world.” -

ᴀɪʀʙɴʙ (ᴀᴛʟ + ᴅɪɢɪᴛᴀʟ):- Pitched, Win & secured the business for China market- Creative lead for Airbnb Chinaᴍᴄᴅᴏɴᴀʟᴅ's:- Launched the rebranding of Value Meal- Lead China creative for global McDonalds Olympic 2016 pitchᴍɪᴄʜᴇʟɪɴ (ɢʟᴏʙᴀʟ):- Demonstrated to the global clients in New York on how to move the brand into 21st century. After 5 intensive days, we won the global business. We now share the responsibilities with TBWA\ Paris and TBWA\ NY. ᴛʙᴡᴀ:- Training and raising the bar for junior talents

Accounts in charge: Standard Chartered Bank, Panasonic, Nissan, Visa, Energizer, Michelin & Eveready

Accounts in charge: Volkswagen, F&N, Exxon Mobil, Sunkist, The Star newspaper, Tourism Malaysia, Isuzu, SKOL Beer & Central Bank Malaysia Museum and Art Gallery.Won Malaysia Airlines business with just a copywriter, we were in charge of Oceanic, Europe and Asia market.

Accounts in charge: Guinness Anchor Berhad and Mitsubishi Electric