Amin Khelil Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
As members of the PHNX jury, we can engage with other influential people in the advertising industry, such as fellow jurors, industry professionals, and representatives from participating agencies and brands.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Bringing together specialists from various industry segments promotes collaboration. Jury members can learn from one another's experiences, share ideas, and potentially develop significant friendships that last beyond the festival.
What do you think of the idea of free entry until the shortlist stage?
Free entry promotes inclusivity by making the festival accessible to a broader range of participants and can encourage a higher number of submissions, especially from smaller agencies.
How would you define the perfect PHNX Awards winner?
A winning campaign should not only be creatively compelling but also demonstrate measurable impact and effectiveness in achieving its objectives.
What is having the biggest impact on creative trends at the moment?
Rapid technological breakthroughs, such as artificial intelligence, augmented reality (AR), virtual reality (VR), and immersive experiences, are changing creative possibilities.
Who would you nominate as your two or three “creatives of the year”?
Creatives of the year:
Liz Taylor : CCO of Ogilvy
Anselmo Ramos : Creative Chairman of GUT
Liz Taylor : CCO of Ogilvy
Anselmo Ramos : Creative Chairman of GUT
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