Online or offline; digital or analogue; programmatic or carefully-crafted film; advertising is still a people business.
Carol is Managing Director at AdForum in NYC, with a US and global remit. Falling into the advertising industry by accident after university, she has found herself working with brands and agencies around the world for the last 25 years and loving every minute of it. A founder member of advertising intelligence company Xtreme Information in London in the late 1990s, she held executive positions with the business in the UK, Germany, Australia and the US. She joined AdForum just under a year ago at the end of 2018.
'AdForum is respected around the world in the marketing communications community. I am honored and excited to be part of the team. There are many opportunities ahead of us and my own experience and skills will help bring those to fruition.'