Carol Mason | AdForum Talent

Crafted for You : Global bank UBS' new brand platform

17 December 2024

UBS' first international TVC campaign ties craft and banking together UBS is the leading global Swiss bank and, following the acquisition of Credit Suisse in 2023, has over 160 years of experi...

Every client tells us they want a creative agency (none have ever said “find me a non-creative agency”) but creativity is in the eyes of the beholder

12 November 2024

What are the greatest challenges and conversely, opportunities, facing brands in the modern economy? Greatest challenges for brands are proliferation of choice, price/value, and lack of time...

Paris 2024

11 October 2024

Procurement consultant Tina Fegent on representing the Conscious Advertising Network at Cannes this year

28 June 2024

For me at Cannes it was representing a not for profit that I support on a pro bono basis (CAN - Conscious Advertising Network) and was about raising our profile and hosting a number of events with key members VCCP and Dentsu

When you change agencies, you take a risk. We eliminate that risk

27 June 2024

Tenx4 (pronounced ten-by-four) specializes in helping B2B brands find the right strategic agency partner. We’re more than just an agency search consultancy.

Ace Heartware Stories: A video series highlighting how Ace Hardware stores are having a meaningful impact on local communities

26 June 2024

Much of the US has become a ubiquitous mass of big box chain stores situated in large parking lots, and this is where you expect to find a DIY store. One retailer however remains as a true cor...

Agencies stand out when they're confident, focused, the room feels light and easy, ... and they show the client exactly who they are in the process.

21 June 2024

As this year's Cannes festival comes to a close and the big lions are awarded for the best in creativity, we asked former creative turned agency search consultant, Bobby H...

It’s the work that is really addressing (and proving) systemic change that rises to the top

14 June 2024

“The work will need to demonstrate ideas intended to change the world. It should set out to positively affect ingrained gender inequality, imbalance or injustice, and entries should illustrate how the work tackles, highlights or redresses issues of gender representation”

There’s no question Gen AI will completely transform marketing

31 May 2024

Rachel Huff, President and Founder of Victoire & Co, sits at the intersection of the best companies and agencies. As an agency search consultant, her passion lies in b...

Chase Media Solutions is the type of platform we wish existed when I was on the agency and brand side' - Rich Muhlstock, President, Chase Media Solutions

22 April 2024

Online capability has transformed our day-to-day activities from buying to banking and, in turn, opened new pathways for brands to connect with people. As digital media continues to evolve, a new generation of media owner is emerging.

Molly Hop, Havas Market: "Ultimately, consumers want a seamless shopping experience that spans both the brick and mortar and digital world."

19 March 2024

Molly Hop, EVP, Havas Market at Havas Media Network, expands on the growth of retail media spend and the opportunities this presents for the customer shopping experience.

Tamara Alesi, Mediaplus: "Shopping experiences must be frictionless, and convenient across multiple channels."

14 March 2024

Chatting with Tamara Alesi, CEO of Mediaplus North America - a Serviceplan subsidiary - , we learn more about integrating online and offline experiences for a seamless customer shopping journey.

Retail media growth transforms linear customer buying journeys

13 March 2024

Speaking on the growth in retail media, Marco Pelà identifies key elements to creating a more flexible shopping experience for customers.

Steph Thomas, VCCP: "The growth in retail media benefits everyone."

12 March 2024

Steph Thomas, Business Lead, Retail Experience at VCCP, delineates the opportunities for brand affinity and loyalty that lie in Emotional Intelligence Commerce and creating empathetic customer journeys.

Retailer data is essential to the modern customer buying journey

11 March 2024

What is the cause of this unexpected growth in retail media spend? Lesley Myers-Lamptey, Head of Commerce Strategy at mSix&Partners - the joint venture between independent agency network The&Partnership and GroupM - speaks on the evolution of retail platforms improving the customer experience and driving business outcomes.

Shruti Tiwari, Ogilvy: "The interconnectivity of brands’ ability to reach consumers has become even more paramount."

08 March 2024

Shruti Tiwari weighs in on the expansion of retail media and the opportunities this creates for brands.

The Mars Agency: An Omni-channel mindset creates full-funnel opportunities

07 March 2024

An industry leader in ecommerce and media practices, Ethan Goodman delineates opportunities to gain a deeper understanding of shopper behavior and influences through retail media growth.

Jessica Sochol, VSA Partners: "The biggest opportunities are in the nitty-gritty details."

06 March 2024

Continuing our exploration into the growth of retail media spend, Jessica Sochol, Associate Partner, Strategy at VSA Partners, delineates the shift in market trends leading to an explosion of growth.

Gone are the days of linear retail ecosystems

06 March 2024

TBWA\RAAD's Planning Director, Astha Sirpaul, delineates the opportunities for retailers that lie in personalized experiences and tailored advertising.

Melissa Marano, RAPP: "Retail media is not only an acquisition play, but a retention play for brands and the services they offer."

05 March 2024

Customer data, in-store and online activations, multiple brand touch points and personalization have fueled growth of retail media and its potential. Checking in with Melissa Marano, VP of Experience Strategy at RAPP, she speaks on personalization of the brand experience for a better customer buying journey.

A mix of digital and physical: How retailers can remain relevant in the digital age

28 February 2024

The digital transformation in consumer purchasing habits has shifted the landscape for brand strategy and media planning. Giving insight on how retailers can invest in the growth of retail media, Pedro Ramos of Havas Media speaks on adapting an integrated strategy to improve the customer journey.

Renee Miller, The Miller Group: "The future of brick-and-mortar stores lies in the seamless integration of digital and physical elements."

27 February 2024

Renee Miller, Founder and ECD of purpose driven digital agency focused on sustainability, The Miller Group, sheds light on the expansion of retail media and the opportunities this creates for brands.

Enhancing the buyer journey with an Omni-channel experience

26 February 2024

In the latest installment of our series centered on the evolution of Retail Media, we sat down with Martin Steinorth, Head of Digital & Technology at Havas Germany, for insights on the importance of an omni-channel experience on the customer buying journey.

Marta Gutiérrez, Ogilvy Spain: "The customer experience will increasingly be marked by the individuality of each customer."

21 February 2024

We spoke with Marta Gutiérrez, Senior Vice president at Ogilvy Spain & CEO Madrid, on the evolution of retail platforms and the resulting opportunities for agencies and brands.

Personalization is key to the consumer buying experience

20 February 2024

The evolution of retail media platforms presents opportunities for agencies and brands across the customer life cycle. Marcus Thomas' Chief Media Officer and partner, Raphael Rivilla, chimes in on this growth, using data to drive action and delivering an optimized omni-channel approach.

London 2023

10 October 2023

Nelson Schmidt Inc: Bringing B2C marketing creativity and strategic thinking into play in B2B

28 July 2023

A huge opportunity is committing to investment in brand awareness and perception, and developing relationships with future potential buyers

"As a brand, you are more often a guest in a space owned by existing communities or fandom. You have to understand your place and value in that channel"

06 July 2023

Amplify’s Worldbuilding short film is an impressive articulation of the intersection between culture, brands, community, experience and legacy. ...

Welcome to Innocean Berlin: A hub of Korean tenacity, Brazilian passion, and Berlin zeitgeist

12 June 2023

At award-winning, international agency Innocean Berlin, better is the motto. Committed to their ethos of delivering better ideas for clients and a better working atmosphere, Innocean Berlin taps into its multicultural roots for inspiration. Jonathan Hill, Chief Operating Officer at Innocean Berlin, gives us a glimpse at what gives the agency its competitive edge.

New York 2023

16 April 2023

The year of the brand : The AdForum Worldwide Summit brings together the marketing industry’s leading consultants with ad agency CEOs

14 April 2023

AdForum’s Worldwide Summit brings together senior industry consultants and agency leaders to discuss current topics framing marketing strategy and how agencies are advising their clients in the prevailing economy

Decoding Latin America: The complexities of a region that offers significant opportunity with the right expertise and insight

14 March 2023

The most important challenge for brands and companies is to understand that it is a very diverse region with many differences and peculiarities between countries.

Industry M&A Outlook : 2022 was a buoyant year for deal activity in the technology, digital, media & marketing sectors

13 February 2023

Last week, specialist M&A advisory firm Ciesco hosted an M&A Event in London to launch the Ciesco 2022 Global M&A report. A Q&A session was moderated by Tom Seal from Bloomberg and the keynote address was given by David Wheldon.

Uncovering the brand-conscious consumer in South Africa and insight on building a marketing strategy that responds to and respects the local culture

19 January 2023

As we bring together local and global search and management consultants to meet for AdForum’s NYC Summit in April, we’re taking the opportunity to learn about about the marketing economy in their countries

Consultant Summit Amsterdam 2022

01 November 2022

Nelson Schmidt Inc. provides marketers with a more impactful and pragmatic approach to global marketing management

06 September 2022

Nelson Schmidt Inc. is an independent agency with a unique model, focused on considered purchase marketing, global marketing management and performance-based accountability.

The sourcing of marketing services is based on the value of both the strategic and creative outputs, and is very heavily based on people

06 September 2022

Having started out on the client side working for blue chip companies, then moving to Grey and Lowe, Tina Fegent is an original innovator in the marketing procurement space

TrinityP3 sees a shift to 'hybridization' as brands consider combining in-house teams with external agencies

29 August 2022

TrinityP3 is a marketing management consultancy. We have a 22 year history of helping our clients optimize their marketing activities, operating across Europe, Australia, Asia Pacific and North America.

Consultancy SCOPEN expects 2023 to be an active year for agency reviews, on the heels of post-Covid recalibration in client-side marketing strategy and operation

26 August 2022

Industry consultants SCOPEN have their roots in Spain and a wide global reach serving brands in Latam, parts of Europe, Asia and South Africa.

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