Cephas Afolabi

From being a comic stage poet to a screenwriter (co-writing a number of short and full-length films), creative storytelling has been my lifelong passion. So when Copywriting used my fascination for amazing ads as bait, I gobbled up the Adlife hook, line, and sinker (and the fishing boat, perhaps).

Looking back, it's been six thrilling years since I evolved into a marketing communications specialist after learning the rules of the game at Red & Yellow Creative School of Business, South Africa. I currently work with Riquesa Africa, where I combine my background in storytelling with time-tested creative marketing principles to scale up consumer awareness and demand for brands across diverse industries.