Cephas Afolabi

From being a comic stage poet to a screenwriter (co-writing a number of short and full-length films); creative storytelling has been my lifelong passion. So when Copywriting used my fascination for amazing ads as bait; I gobbled up the Adlife; hook, line, and sinker (and the fishing boat, perhaps).

Looking back, it's been four thrilling years since I evolved into a copywriter after learning the rules of the game at Red & Yellow creative school of business, South Africa. I currently work with Insight Publicis where I combine my background in storytelling with time-tested creative marketing principles to scale-up consumer awareness and demand for brands across FMCG's, Finance, and PharmCo's.