| Title | Don't be perfect, be present |
| Brief | Sun Lolly is one of Denmark’s most loved, iconic brands. But with Instagram overrun with elaborate homemade treats and perfectly decorated birthday cakes, the brand position was under threat. Simultaneously, 6/10 parents (The Independent) feel pressure to be ‘perfect’ and live up to unrealistic parenthood ideals. Children on the other hand all want the same thing - parents that are present, not perfect.'Fool For You' is the heartwarming story of a father who does everything to make his daughter smile. The track, written and produced for the film – is an ode to parenthood, the bitter sweet rollercoaster of life. Part of a larger campaign, 'Don't be perfect, be present', it heroes parents who focus on impressing those who really matter, no matter how it looks to the rest of the world. Because time spent chasing likes on Instagram is time wasted – time better spent with your kids. |
| Campaign |
Don't be perfect, be present
|
| Advertiser |
CO-RO A/S
|
| Brand |
Sun Lolly
|
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| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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| Production Company |
T...ty T...ty Subscribers Only
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| Chief Executive Officer (CEO) |
T...as B...g Subscribers Only
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| Creative Director |
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| Art Director |
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| Copywriter |
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| Copywriter |
..a B....ll Subscribers Only
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| Director |
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| Production Company Producer |
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| Production Company Producer |
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| Editor |
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| Music |
A..a B..h Ja....en Subscribers Only
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| Music |
A....as S....ch Subscribers Only
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| Music |
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| Set Designer |
A....te R..s Ca.....sen Subscribers Only
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| Project Coordinator |
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| Color Grade Artist |
M...am L...f Subscribers Only
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| Marketing Manager |
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| Director of Photography (DOP) |
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| 1st AC |
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| Gaffer |
Jo....an Kj.....ard Subscribers Only
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| Wardrobe / Stylist |
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| Makeup artist |
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