Carlos Mera Interview(s)

Being a jury at the PHNX gives us the opportunity to look at and review the most outstanding works worldwide, it is incredible how many talented people from the industry, at all levels, manage to give their perspective and rate works that will be in the awards circuits during all year. For me it is very challenging to be able to share my knowledge and talent in advertising in each qualification of the submitted works.

The new challenges that different areas of the industry meet allow us to get out of the box when it comes to objectively reviewing pieces of communication, because we see creativity and craft from points of view other than those of the creative departments.

This mechanism helps us a lot to balance the balance of medium and small agencies that sacrifice a lot of budget for festivals and gives the opportunity for many good works to be recognized worldwide and find their place in the big leagues.

They are very relevant and simple pieces that have democratically been rated positively by the juries, they are those ideas that you fall in love with at first sight and you want there to be more ideas like that in the air.
These are ideas that work and break the status quo.

The search to solve social or business problems in a differentiating, simple, approachable way.
Beyond seeking a clean and impressive aesthetic, the greatest creative impact is that which fulfills its fundamental role of persuading the audience to generate an approach to the brands.

First let's look at the winning works, the industry has great professionals who deserve this recognition.