Title | Made to make a difference |
Agency | Saatchi & Saatchi |
Campaign | Made to make a difference |
Advertiser | The Royal Australian Mint |
Brand | The Royal Australian Mint |
Posted | November 2020 |
Business Sector | Government & Other Authorities |
Story | Australians are known as a charitable bunch, lending a hand when a hand needs to be lent. And right now, even a small act of generosity can make a big difference. Donation Dollar is designed to remind them to give, not only in times of crisis, but all year round. It's an official circulating coin, which can be spent like any other $1 coin, but when donated, helps make an on-going impact on the lives of Australians in need. Over the coming years, The Royal Australian Mint plans to mint one for every single Australian, creating millions of reminders to give. If we all donated one Donation Dollar a month, we'd raise an additional 300 million dollars annually. |
Media Type | Digital |
Length | |
Chief Creative Officer | Mike Spirkovski |
Executive Creative Director | Simon Bagnasco |
Creative Director | Lee Sunter |
Senior Creative | Adam Ferrie |
Copywriter | Adam Ferrie |
Senior Creative | Peter Cvetkovski |
Art Director | Peter Cvetkovski |
Designer | Alice de Saulles |
Finished Artist | Juliet Symes |
Executive Producer | Lucy Trengove |
Production Company Producer | Zena Bartlett |
Digital Producer | Nick Baum |
Digital Design | Jarryd Hood |
Agency Content Producer | Heather McKean |
Strategist | Jack Gilbert |
Account Director | Leah Williams |
Account Director | James Cameron |
Account Executive | Jobe MacShane |
Business Director | Rebecca Robertson |
Executive Strategy Director | Alex Speakman |
Managing Director | Mark Cochrane |
Public Relations | HERD MSL Sydney |
PR | Rob Tolan |
PR Strategist | Steph Banno |
Account Director | Steph Banno |
Group Managing Director | Skye Lambley |