| Title | Ant |
| Brief | WSIB (Workplace Safety and Insurance Board) set out to do the impossible – get young people to care about safety. We snuck our safety message into their social feeds disguised as the cartoon humour they love. Our animated crew demonstrated that animals have unique abilities that help them escape workplace accidents, but as humans, we aren’t so lucky. We even targeted young people at work with contextual safety tips on hoarding boards and on shipping boxes in warehouses and retail shops. |
| Agency | DonerNorth |
| Campaign | You're Only Human |
| Advertiser | Workplace Safety and Insurance Board |
| Brand | WSIB |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Chief Creative Officer | L...e M...in Subscribers Only |
| Creative Director | J..l M..k Subscribers Only |
| Creative Director | J...in T...o Subscribers Only |
| Art Director | La....sa M...en Subscribers Only |
| Copywriter | S..a Bant........ford Subscribers Only |
| SVP | Je....er D..k Subscribers Only |
| Integrated Production | Je....er D..k Subscribers Only |
| Editor | D..g G...es Subscribers Only |
| President | Ca.....ne Ma....in Subscribers Only |
| Account Director | W...en Y..g Subscribers Only |
| Sound Production | ..2 S...d . M...c Subscribers Only |
| Music | ..2 S...d . M...c Subscribers Only |
| Chief Strategy Officer | Ad....ne G....ey Wo......oon Subscribers Only |
| Account Supervisor | K....yn La....te Subscribers Only |
| Animation Production Company | G....ck S...io Subscribers Only |
More Work
SEE ALLBird
- BRAND:
- WSIB
- AGENCY:
- DonerNorth
Gecko
- BRAND:
- WSIB
- AGENCY:
- DonerNorth
Bruised Fruits (60s)
- BRAND:
- Interval House
- AGENCY:
- UNION