Maher Al Halabi
Art Director at Arada Development
Dubai, United Arab Emirates

Maher Al Halabi Interview(s)

PHNX Jury Interview 2024

Why did you think it was important to join the PHNX jury this year?
Joining the PHNX jury aligns with my commitment to continuous learning, community engagement, and excellence in the field of art direction. It's a privilege to contribute to the celebration and recognition of outstanding creativity while also learning and growing alongside fellow industry professionals.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
The hybrid jury is a brilliant idea as it brings together diverse expertise from various facets of the industry. This approach ensures a comprehensive evaluation that considers not only creative excellence but also strategic insight, and client perspective.
What do you think of the idea of free entry until the shortlist stage?
A fantastic idea that promotes inclusivity by removing financial barriers and providing broader opportunities for creative participation.
How would you define the perfect PHNX Awards winner?
The perfect PHNX Awards winner seamlessly combines innovation, novelty, and feasibility, setting a new standard for creativity while remaining practical and doable within the industry.
What is having the biggest impact on creative trends at the moment?
I think technology's evolution, a focus on sustainability, and the democratization of content creation through social media are the primary factors driving current creative trends.
Who would you nominate as your two or three “creatives of the year”?
Setting new standards for creativity in the industry.
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