My Latest Work
SEE ALL WORKSummer Burgers Taste
Different Types of Happiness
Home Menu Mix
#RealLifeRewards
About me
Currently Strategy Director @ Leo Burnett Romania
With 360 degrees of experience in strategy, from shopper to digital, ATL to dark markets Ioana covered all sorts of projects involving all types of disciplines of strategy. Regardless, I like to define myself as a Cultural Strategist because no matter the subdiscipline of the domain, culture was always the read thread I've been following in my work.
Latest Effie Awards:
2023> McDonald's
2022> McDonald's
2021> Pepsi
Former Strategy Director @DDB/Tribal Bucharest, leading McDonald's brand communication strategy and new business projects.
Skills
Languages
- English - Pro
- Portuguese - Basic
- Spanish - Basic
Sector Experience
My Work
SEE ALL WORKThe Christmas Bringers
- BRAND:
- McDonald's
- AGENCY:
- DDB Bucharest
More Of What You Love
- BRAND:
- McDonald's
- AGENCY:
- DDB Bucharest
McDonald's - #SomethingGood feat. Bruja
- BRAND:
- McDonald's
- AGENCY:
- DDB Bucharest
Corporate
- BRAND:
- McDonald's
- AGENCY:
- DDB Bucharest
Outdated Nokia
- BRAND:
- McDonald's
- AGENCY:
- DDB Bucharest
Soldier
- BRAND:
- McDonald's
- AGENCY:
- DDB Bucharest
The most entitled man to talk about Loyalty
- BRAND:
- McDonald's
- AGENCY:
- DDB Bucharest
Positions
Strategy Director @ LeoBurnett
Bucharest
Romania
January 2024 - Present (11 months)
Senior Strategic Planner @ DDB/ Tribal Romania
Bucuresti
Romania
January 2020 - Present (4 years 11 months)
Strategy Director @ DDBxTribal Bucharest
Bucharest
Romania
May 2022 - December 2023 (1 year 7 months)
Education
Cultural Anthropology, SNSPA
2014 - 2016 (2 years)
- Main subjects I studied: Material Culture, Corporeality
- Involved in a research project on Migration
Graduated with a research project that explores the objects that mark the transition between the traditional women's status to modern women's status in the relation to family, by questioning the role of the dowry
Advertising and Communication, SNSPA
2011 - 2014 (3 years)
I graduated with a final paper that investigates the questions of the stigma people had to live with during the dictatorship, as well as the role of the tattoo, its symbol, the practices and the context people choose to do it.
I published the findings for the broad audience for Vice Romania
https://www.vice.com/ro/article/dy8wyj/bunici-cu-tatuaje-in-comunism-in-romania
