Pier Lalonde
President, CCO at PIXEL & CIE
Lévis, Canada
TitleScreams
Agency
Campaign Screams
Advertiser Tele2
Brand Tele2
Date of First Broadcast/Publication 1999 / 4
Product Telecommunication service
Business Sector Telecommunications Services
Tagline Why keep on paying too much? Dial 4 first.
Story Sequence of landscapes where animal cries are heard, punctuated with a super naming the animals. Finally, a human scream is punctuated by a super saying "the phone bill."
Media Type Television
Length
Creative Director
Copywriter
Art Director
Agency Producer
Director
Production Company

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