Rodrigo Sáenz-Messía Urquizu Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
It can provide an approach to the latest communication trends on a global level. And a good way to take note of the latest trends in music and sound in communication, which is the specialty I judge.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I think it's a fantastic idea! It will broaden the vision. I can't wait to see the results.
What do you think of the idea of free entry until the shortlist stage?
I believe this presents an opportunity for smaller companies who may opt out of participating in prize offerings due to associated costs.
How would you define the perfect PHNX Awards winner?
Something that is somehow fresh and surprising. Nothing to do with the big names and recognized talents in the industry. At least, that's what I would love!
What is having the biggest impact on creative trends at the moment?
I guess AI
Who would you nominate as your two or three “creatives of the year”?
I would nominate the team behind the communication of Liquid Death.
.