About me
Creative strategist // Copywriter // Marketing // Media & PR // Employer Brand
As a creative planner and strategist, my forte has been my playfulness, creativity, and fun personality. I’m a story-telling powerhouse and have harnessed my skills in creating concepts that speak volumes. I come with a proven track record of both successful and awarded creative concepts.
I care about sustainability, and in my job, I have successfully pushed my clients to go beyond the obvious in these issues.
I work in teams of consultants, graphic designers, and copywriters to create client pitches and concepts in tight timelines. I kickstart the ideation phase with strategic insights and follow through to uncompromising creative quality. I leverage insights from academic studies, interviews, employee engagement studies, agency insights, and societal phenomena.
Along with dabbling with KeyNote, I also create reports and white papers when needed. I aim to be a trusted advisor in various advertising and communications issues - and have been praised for my great interpersonal skills and confidence to challenge my clients to do bolder and better campaigns.