Title Eternal Run EXPERIENTIAL Case Film
Agency
Edelman
Campaign
Eternal Run
Advertiser
ASICS
Brand
ASICS
Date of First Broadcast/Publication
2019 / 9
Product
ASICS GLIDERIDE
Business Sector Sneakers / Athletic Footwear
Story To enhance perception of ASICS as the brand for high-performance running and demonstrate the energy saving technology in ASICS’s new GLIDERIDE™ running shoes, we created Eternal Run: the world’s first race without a finish line.
Media Type
Case Study
Length 122 seconds
Chief Creative Officer
Mattias Ronge
Chief Operating Officer (COO)
Stefan Ronge
Creative Director
Jamie Cordwell
Associate Creative Director
Thiago Campos
Associate Creative Director
Oddbjorn Stensrud
Head Of Planning
Jay Gallagher
Account Planner
Olivier van den Bent
Edelman London
Nick Parnell, Senior Director
Edelman London
Jonathan Halliwell, Director
Edelman London
Kirsten Mackenzie, Associate Director
Edelman London
Lucie Hackman, Executive Producer
Edelman London
Nadia Amico, Production Assistant
Edelman London
James Foggin, Senior Account Executive
Edelman London
Steve Malkerty, Designer
UEG NY
Brian Kiefer, Senior Manager
Edelman NY
Lisa Kovitz, Managing Director
Production Company
Unit 9 Production