About me
Hi there!
I'm Rochelle. I work as a writer, ideator with a focus on storytelling to help brands tell their story
I currently serve as the Creative Group Head at Denstu Creative, Sri Lanka. I lead some amazing talents in the agency, including the English Creative Copy team.
With over 5 years in advertising, from a Junior Copywriter to now as a Creative Group Head at one of the most awarded agencies in the country, I have played an an integral role in the planning, development and production of ATL, BTL and digital communication campaigns for many of Sri Lanka’s topflight brands.
Aside from writing for FMCG brands, I also have a demonstrated history of writing and working for global and local NGOs including UNICEF, UNFPA, Center for Equality and Justice, Equité Sri Lanka, Family Health International (FHI 360), World Health Organization (WHO), Amnesty
International and Equal Ground.
Two years ago, I ventured into freelancing and have had the opportunity to work with a number of wonderful International clients in the the UK, Netherlands and Australia. My work across local and international organizations has given me the opportunity to write and conceptualize for digital media, TV, print mediums and also radio.
