About me
Big ideas start from small insights.
Having spent over a decade in both network agencies and local hot shops, Ivan has spent a good number of years honing his craft and mindset answering briefs and occasionally going off them for local and regional clients.
In the age of AI, it's the same shit, different day. Only faster.
Languages
- English - Pro
Sector Experience
My Work
SEE ALL WORKThe Power of Care
- BRAND:
- Care To Go Beyond
- AGENCY:
- BBDO Singapore
Workplace Discrimination. Know it to end it
- BRAND:
- TAFEP
- AGENCY:
- BBDO Singapore
Positions
Creative Group Head Jul 2023 - Present
Senior Writer Aug 2021 - Jul 2023
Clients include Atome, FedEx, Tafep, MOHH, BOSS and potentially you.
Notable Milestones:
- Won metals for the first NFT campaign I've ever done: (re)Generative Tiger NFTs
- Launched the first ever breast cancer awareness campaign. For dogs.
- Got an all-asian cast film for FedEx to be the first film shot for Asia but adopted onto UK's channel.
Senior Writer Aug 2021 - Jul 2023
Clients include Atome, FedEx, Tafep, MOHH, BOSS and potentially you.
Notable Milestones:
- Won metals for the first NFT campaign I've ever done: (re)Generative Tiger NFTs
- Launched the first ever breast cancer awareness campaign. For dogs.
- Got an all-asian cast film for FedEx to be the first film shot for Asia but adopted onto UK's channel.
The Power of Care
- BRAND:
- Care To Go Beyond
- AGENCY:
- BBDO Singapore
Workplace Discrimination. Know it to end it
- BRAND:
- TAFEP
- AGENCY:
- BBDO Singapore
Accounts include: Dairy Farm, MCCY, PUB, BMW & NEA.
Conceptualising campaigns, pitching winners, managing social and doing the daily grind. Got banned by Chirs Chiu from wearing the same fashion every week.
Notable Milestones:
- Created one of the most successful sleep campaigns for HPB to date.
- Rebranded the FWD narrative.
- Launched the “Greater Good” branding for SUSS.
Accounts include: HPB, McDonald's, Skoda, KPMG, Exxon, Samsonite, American Tourister, FWD, 100 Plus, Tuas Power and SUSS (Singapore University of Social Sciences).
New client wins:
HPB, 100 Plus, FWD, Samsonite, American Tourister, Tuas Power, Vivo (Phone Brand), PMO, MCCY, SUSS and Darlie.
Notable Milestones:
- Created one of the most successful sleep campaigns for HPB to date.
- Rebranded the FWD narrative.
- Launched the “Greater Good” branding for SUSS.
Accounts include: HPB, McDonald's, Skoda, KPMG, Exxon, Samsonite, American Tourister, FWD, 100 Plus, Tuas Power and SUSS (Singapore University of Social Sciences).
New client wins:
HPB, 100 Plus, FWD, Samsonite, American Tourister, Tuas Power, Vivo (Phone Brand), PMO, MCCY, SUSS and Darlie.
Other professional activities
PHNX 2024
Awards Jury Member
