About me
Will has spent his career helping brands make better decisions using data, rooted in a firm belief that numbers, like any type of truth, can be a powerful source of creative inspiration. He began his career as a management consultant before working on Wall Street and then at the adventure-running company Tough Mudder. Prior to joining ARGONAUT, he was Senior Vice President of Insights and Analytics at Citizen Relations and Executive Director of Data and Analytics at Forsman & Bodenfors, where he worked on content-led strategies for Goldman Sachs and brand building for Alphabet’s X: “the Moonshot Factory.”
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Executive Director of Data & Analytics Jul 2017 - Dec 2020
Head of data & analytics and global advisory board member for Forsman & Bodenfors in New York (formerly KBS / Kirshenbaum & Bond). Client verticals include finance / fintech, consumer, B2B and recruiting. Expertise includes strategic planning, fractional attribution, technology vendor selection, social media analytics, paid media analytics, web analytics, brand analytics, crisis monitoring and creative performance analysis.
Director of Data & Analytics Oct 2014 - Jul 2017
Education
Economics and PhilosophyMSc
2003 - 2004 (1 year)
