Jonathan Mcvinish Interview(s)

PHNX Jury Interview 2024

Why did you think it was important to join the PHNX jury this year?

Ad Forum has been one of the most important Advertising Hubs in the world, and PHNX being part of it. I believe it's important for my carrier path and an honor to judge the best work from around the world.

What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?

I think it's great because the work will be a judge from different perspectives having a wider point of view to each idea.

What do you think of the idea of free entry until the shortlist stage?

I think it's great because it's more transparent and focus on the creativity excellence, rather than making a business from it.

How would you define the perfect PHNX Awards winner?

An idea that has a powerful insight, cleaver strategy, impeccable execution and great impact.

What is having the biggest impact on creative trends at the moment?

Although artificial intelligence is definitely transforming the way we work, I believe that today's name of the game is entertainment. A great example of this is what Liquit Death is doing.

Who would you nominate as your two or three “creatives of the year”?

Andy Pearson - VP of Creative at Liquid Death
Anselmo Ramos - Founder of GUT