Mohammad Akrum Hossain

Mohammad Akrum Hossain

Chief Creative Director at POP5
DHAKA, Bangladesh

About me

Mohammad Akrum Hossain has been in the advertising industry for over 18 years. He has won over 120+ awards; including Cannes Lions, APAC Grand Effies,, Spikes Grand Prix, Global Grand Effies, AdFest awards, and Mad Stars. He has also served as a jury member and a speaker at different award ceremonies such as Cannes, AdFest, Effies, Mad Stars, Ciclope Festival and other international festivals. He has looked after both national and international prominent brands such as Telenor, Banglalink, GSK, Reckitt Benckiser, United Commercial Bank and other local brands.
Currently, he is the Executive Creative Director at Asiatic & The Network, in Dhaka, Bangladesh.
His first brush with fame was when he joined Grey Dhaka, with HMBR's Impossipuzzle, which won a bronze at Spikes. Impossipuzzle was an impossible to solve puzzle that reflected the impossible to break HMBR bicycle locks. In 2016, he was a part of the team that helped Bangladesh win the first ever Cannes Gold Lion in the product design category with the Eco-Cooler - the world's first zero-electricity air cooler. In 2019 his Project AgroBanking went ahead to win 2 silver and 1 bronze Cannes Lions along with 9 Spikes including 1 Grand Prix and 2 Gold. It was the world's first initiative to turn fresh fruits and vegetables into bank accounts. In 2023, he won 16 MAD STARS, the highest number of MAD STARS won by any agency in Bangladesh. His recent projects include but are not limited to the Child Marriage Prevention Loan, The Unwritten Story, Tally Loan Druti, and the Plastic Exchange Store.

Languages
  • English - Pro

Positions

Chief Creative Officer
POP 5
Bangladesh
November 2024 - Present (2 months)
As Chief Creative Director at Pop5, I lead the creative vision of our agency, ensuring every campaign is bold, impactful, and purpose-driven. I guide our team to craft innovative ideas that connect with audiences and deliver meaningful results for our clients. My role is about inspiring creativity, fostering collaboration, and pushing boundaries to position Pop5 as a leader in the industry.
Executive creative Director
DHAKA
Bangladesh
October 2022 - Present (2 years 3 months)
As an Executive Creative Director, I lead with a visionary approach, shaping the creative direction of projects while fostering collaboration and innovation. With a blend of strategic insight and artistic flair, I drive teams to deliver compelling, on-brand experiences across multiple platforms. Drawing on 18 of industry expertise, I excel in aligning creative initiatives with business objectives, ensuring each endeavor resonates with the target audience and elevates brand perception. Through mentorship and inspiration, I cultivate a culture of excellence, empowering individuals to push boundaries and achieve extraordinary results. Passionate about storytelling and design, I thrive in dynamic environments where creativity thrives
Senior Creative Director
Dhaka, Bangladesh
2017 - 2025 (8 years)
I won the first Cannes Lions for Bangladesh during this time, while expanding my creative network beyond borders. I also worked more closely with my team members at home and collaborated with other creatives internationally.

Associate Creative Director
Dhaka, Bangladesh
2014 - 2015 (1 year)
Senior Creative Director Jun 2017 - Jan 2025
I won the first Cannes Lions for Bangladesh during this time, while expanding my creative network beyond borders. I also worked more closely with my team members at home and collaborated with other creatives internationally.

Associate Creative Director May 2015 - Jan 2025
I started working more closely with my team when it came to coordinating art and copy. Additionally, I started pushing for Bangladeshi work to be shown to the world and achieved my first shortlist at Cannes in the process.

Creative Director Aug 2014 - Jan 2025
At this point, I started exploring avenues beyond art when it came to communicating with audiences. I also won Bangladesh's first Spikes Asia award.

Art Director Jun 2008 - Aug 2010

Education

Diploma in Printing

March 1997 - June 2001 (4 years 3 months)

Other professional activities

Cannes Lions International Festival of Creativity

Speaking
June 2023 - June 2023 (1 second)

Cannes Lions International Festival of Creativity

Awards Jury Member
June 2022 - June 2022 (1 second)

PHNX 2024

Awards Jury Member

PHNX 2025

Awards Jury Member

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