Khensani Mabunda Interview(s)

For the past seven months, our agency partnered with the Liquefied Petroleum Gas Association on a nationwide campaign. This multi-faceted initiative included social media engagement, roadshows, and promotional activities. Through this collaboration, we honed our expertise in marketing, event management, public relations, and advertising, gaining valuable insights applicable to other agencies and industry professionals. My extensive experience in strategic planning, campaign development, negotiations, and other relevant skills makes me a strong candidate for the jury. Additionally, I possess a keen eye for talent and a passion for innovative ideas.

I believe the hybrid jury system is a powerful example of the industry's ongoing innovation. Hybrid models allow us to transcend traditional geographic boundaries, fostering collaboration with professionals from around the world. This opens up exciting avenues for growth and expansion, positioning us to engage with international clients and make our mark in the global market. By embracing a borderless approach, we unlock limitless possibilities for discovering top talent and forming lasting client partnerships

This inclusive approach welcomes all agencies and professionals, regardless of experience, to participate in the initial stages. By offering free entry until the shortlist is finalized, we ensure a level playing field and provide a valuable opportunity for new talent to showcase their abilities and gain a foothold in the industry.

A visionary creator, driven by a passion to push boundaries and elevate the industry to new heights.

While other social media platforms have their merits, TikTok has captured my attention thanks to its unique approach. It's fostering a shift towards a more authentic way of operating within various industries, providing a platform that empowers both established creators and newcomers alike.

In South Africa, I would nominate the following:

1. Sabelo the Creator
2. Duma Collective (the agency)
3. KW Kreatives (our agency)