Manola Blanco Interview(s)

Contributing to a festival like PHNX adds another value to creativity for independent agency creatives like us. These aren't awards aimed at maintaining multinational networks; they're awards that celebrate creativity. As a guide for young creatives in 2024, I value good creativity much more than awards or points.

It makes ideas achieve a comprehensive perspective, where not only creativity is judged, but also the results, the form, and the substance. In the end, a good execution involves the entire internal team, not just the creative.

It gives high-level agencies the opportunity to participate based on the creative value of their ideas rather than the monetary value, removing the stigma of "the more entries, the more you win" or "it's all just business in the end," and allowing good ideas to speak for themselves. It places more value on the work.

A multidisciplinary team that collectively achieved its goals, they may be creative, but the ability to shield the ideas so that we do not find a flaw, and that is only achieved with many eyes on the idea.

Each time we have more resources to generate new "ideas," but that is causing teams to focus on how to use those resources instead of telling stories, thinking about ideas, or seeking real solutions to real problems. Having the ability to view those trends as tools and not as "the way the idea lives" is what should be rewarded the most.

Haroldo Moreira - Guatemala - Gut Buenos Aires
Cesar Chinchilla - Ogilvy Honduras