Douglas Peroni Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Community is only possible with engagement. And award are essential for the industry to have a built consensus of what good advertising is. To join the PHNX jury is doing my part to help build this understanding and the community advertising needs.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Ideas can be born from anywhere in the advertising ecosystem, so it makes sense to get everyone together to judge them. Furthermore, by involving everyone, the importance of creativity gets spread out and maybe creatives won't have to fight so much to do something bold and different.
What do you think of the idea of free entry until the shortlist stage?
Awards are a big cost. If we want small and medium agencies to be able to join the competition and bring diversity to the work presented, the free entry is essential.
How would you define the perfect PHNX Awards winner?
Bold, well crafted and bringing a new perspective.
What is having the biggest impact on creative trends at the moment?
A.I. is certainly a huge factor and I expect to see it used as a tool and as an argument. It's also the one that stands out being new.
Who would you nominate as your two or three “creatives of the year”?
Hard questions, but I'd very much like to see more of the people on the ground floor of creativity being recognized.
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