Luis Ríos

I hold a Bachelor's degree in Art Direction and Graphic Design. With 40 years of life experience and 14 years in advertising as an Art Director, I have had the opportunity to work with brands such as Pilsen Callao, Backus, Mazda, Nestlé, Tarjeta Bonus, Cementos APU, PromPerú, Molitalia, IPAE, ESAN, Sodimac, Amnesty International, Movistar, Bosch, VW, Audi, among others. My work has contributed value to their advertising and digital campaigns.

In my most recent roles, I have led creative and design departments for multiple accounts, ensuring efficient processes and strategic execution. Currently, I lead the creative and design team as Head of Art at Havas Peru, and I also teach Art Direction at the Universidad Peruana de Ciencias Aplicadas (UPC).

My core expertise lies in advertising art direction, creative thinking, and teamwork.